Fast Track News 2026
AI-GENERATEDAI Revolution in Italy: Sunbet Italia Goes Live with Fast Track CRM
Italian operator Sunbet Italia has integrated Fast Track CRM to automate player engagement using AI across sports betting, casino, and poker verticals.
AI-GENERATEDFast Track celebrates 10th anniversary with fifth consecutive Great Place to Work award
Fast Track achieves the Great Place to Work certification for the fifth year in a row in Malta, Sweden, and Spain with an 89 percent Trust Index score.
AI-GENERATEDFast Track Launches True Value to Redefine Player Economic Measurement
The new True Value CRM tool analyzes the underlying economic value of gaming sessions from the very first play, based on 1.7 million data points.
AI-GENERATEDAI Evolution in Italy: Exalogic and Fast Track Launch Agentic CRM
Italy's gambling sector embraces AI: Over 20 licensed brands are now utilizing new agentic CRM technology from Exalogic and Fast Track for player engagement.
AI-GENERATEDbet-at-home adopts AI for enhanced customer engagement in regulated markets
iGaming operator bet-at-home has implemented Fast Track's customer engagement platform. This move aims to optimize player retention and bonus campaigns, especially in regulated European markets.
AI-GENERATEDNetWin.it and Fast Track Unite: AI Optimizes Player Engagement in Italy
Italian online casino and sportsbook operator NetWin.it leverages Fast Track's technology to automate and personalize player engagement nationwide. This is backed by RB Holding, with over 70 years of experience in the Italian gambling market.

