NetWin.it and Fast Track Unite: AI Optimizes Player Engagement in Italy

ADM-licensed gambling operator NetWin.it, part of RB Holding, is entering a new partnership with Fast Track. The goal is to significantly improve player engagement across its entire product range. To achieve this, Fast Track CRM, Fast Track Rewards, and the Greco risk engine will be integrated.

This comprehensive integration is designed to enable NetWin.it to run personalized campaigns that prevent bonus abuse. At the same time, it allows for dynamic customer relationship management in a strictly regulated environment like Italy. RB Holding brings over 70 years of experience to the Italian gambling market, underscoring the long-term orientation of the strategic collaboration with Fast Track.

Numbers and facts

NetWin.it has unified the three core systems – Fast Track CRM for communication, Fast Track Rewards for gamification, and Greco for bonus optimization – into a single unit. The systems communicate using a single real-time customer model, enabling the orchestration of player engagement, gamification, and promotional mechanics. NetWin.it is part of RB Holding, a company active in the entertainment sector since 1956. This means the parent company has over seven decades of operational experience in the Italian gaming market. This deep-rooted history provides a strong foundation for current expansion and the use of cutting-edge technologies. According to 5star.media, the partnership was announced by Fast Track on July 9, 2026. Amusnet confirms the collaboration, but dates their article on this to September 12, 2024. This suggests a likely error in the year at 5star.media, as Amusnet's message states "Enhancing Responsible Gaming Together across Italy," which aligns well with the news.

A key part of the new solution is Fast Track AI. This Artificial Intelligence allows NetWin.it's teams to interact conversationally with the platform. End-to-end CRM tasks can be delegated to the AI. Marketing and product teams can use natural language commands and pre-trained AI agents to build, test, and run localized marketing funnels, significantly reducing manual configuration times. Stefano Giancotti, Head of Product at NetWin, expressed his enthusiasm for the possibilities offered by the integration:

“Choosing Fast Track gives our team one platform to run engagement, gamification and bonus strategies together, built for the Italian market and the way we want to grow. We are excited about what this lets us build for our players.” - Stefano Giancotti, Head of Product at NetWin

Simon Lidzén, Co-Founder and CEO of Fast Track, also emphasized the importance of this partnership:

“There is real talent behind NetWin, with decades of gaming experience within the group and clear ambitions for its Italian players. With CRM, Rewards and Greco now running together, we’re looking forward to helping them move into agentic workflows across the full Fast Track suite, and building something built to last in this market.” - Simon Lidzén, Co-Founder and CEO of Fast Track

Background

Italy is one of the most strictly regulated gambling markets in Europe, similar to Germany. An Agenzia delle Dogane e dei Monopoli (ADM) license is essential for operating online casinos and sports betting there. This regulation requires operators to maintain a high level of player protection and compliance. The implementation of systems that detect and prevent bonus abuse is therefore particularly important. RB Holding, NetWin.it's parent company, can look back on over 70 years of history in the Italian entertainment sector. This long tradition underscores the company's stability and experience in an ever-changing market. This experience and the new technology are intended to give NetWin a good market position.

Why it matters for German players

For German players, these developments in Italy have no direct impact on specific regulations. Players in Germany have been subject to strict nationwide regulations since the Interstate Treaty on Gambling 2021 (GlüStV 2021). These include a stake limit of 1 Euro per spin on online slots and a monthly deposit limit of 1,000 Euro across all providers. The German gambling authority (GGL) issues licenses to providers who comply with these rules and are listed on the GGL's so-called whitelist. German players can only legally play with these licensed providers. The central LUGAS system (Cross-State Gambling Supervision System) monitors compliance with deposit limits and blocks players who have self-excluded or wish to deposit above the limit. This system is fundamental for player protection in Germany. Player protection measures are becoming increasingly important, whether in Italy or Germany. There are no indications that Italian rules will soon be transferred to the German market. It is also unlikely that Italian regulations would serve as a model for loosening German rules, as Italy is also strictly regulated.

What it means for GGL-licensed casinos

The increasing professionalism of AI-powered CRM systems and bonus management tools, such as those offered by Fast Track, could also become relevant for GGL-licensed casinos. German providers are also striving to optimize player retention while complying with the strict regulatory requirements of the GlüStV 2021. Solutions that can combine personalized engagement with intelligent risk assessments could help to offer bonuses responsibly. They could also ensure that bonus offers do not promote problematic gaming patterns. Such technology could theoretically help to better understand individual player profiles and implement protection measures even more precisely. However, the GGL will carefully monitor that such systems do not lead to a more aggressive customer approach, but primarily serve legal and safe gaming.