NFL Ta Faɗaɗa Zama A Ƙasar Burtaniya Tare Da Midnite A Matsayin Abokin Cin Hanci Na Zazzaɓi

Hukumar kwallon kafa ta kasa (NFL) na ci gaba da fadada kasuwancinta a Turai ta hanyar kulla sabuwar yarjejeniya mai muhimmanci. An nada Midnite, wani kamfani da ke aiki a Burtaniya, a matsayin babban abokin hulda na wasannin karin kudi ta yanar gizo a kasar Burtaniya da Ireland. Wannan yarjejeniya da ta dauki tsawon shekaru da NFL International za ta yi aiki har zuwa ranar 31 ga Maris, 2029, wanda ke nuna gagarumin sadaukarwa daga bangarorin biyu don bunkasa martabar wasan a yankin.

Dangane da sharuɗɗan yarjejeniyar, Midnite na da damar yin amfani da kadarorin mallakar NFL. Wannan ya hada da tambarin NFL mai ban sha'awa da kuma tambarin Super Bowl na hukuma. Bugu da kari, kamfanin na da hakkin yin amfani da alamomin dukkan kungiyoyi 32 na NFL. Ga wani kamfani da ke matashi kamar Midnite, wanda ke kirkirar dandalinsa a ciki, wannan hadin gwiwa na samar da wani babban dandalin sadarwa da magoya baya sama da miliyan 17 da NFL ta kiyasta a Burtaniya da Ireland kadai.

Lambobi da abubuwa

An nuna girman ayyukan NFL na kasa da kasa ta hanyar magoya baya miliyan uku da suka halarci wasanni a Landan tun lokacin da aka fara jerin wasannin a shekarar 2007. Ana sa ran kakar wasa ta 2026 za ta yi wasanni uku a Burtaniya. Ayyukan Midnite za su kasance masu bayyane sosai, tare da daukar nauyin tallatawa a Sky Sports a lokacin tashin 9 na dare da kuma lokutan dare a duk lokacin kakar wasa, wasannin share fage, da kuma Super Bowl. Baya ga bayyanar dijital, yarjejeniyar ta hada da wuraren ganuwa a wasannin Landan, kamar nuna bayani kan jumbotron da tallace-tallace a filin wasa.

A wani mataki makamancin haka, NFL ta ci gaba da dangantakarta da Flutter Entertainment. Musamman, an nada Paddy Power a matsayin abokin wasan kyauta na yanzu. Wannan dabarar mai nau'ikan abokan hulɗa tana bawa NFL damar rarraba sha'awar kasuwancinta tare da ba magoya baya hanyoyi daban-daban don hulɗa da kungiyar. Yayin da Midnite ke mai da hankali kan haɗin gwiwar dogon lokaci, Paddy Power na amfani da kayan aikin hulɗa kamar wasan 'Paddy Power NFL Showdown'.

"Kasancewa abokin wasan karin kudi na hukuma ya bamu damar gina kasancewarmu a kusa da NFL ta hanyar watsawa, abun ciki, wasan kyauta da kuma abubuwan da magoya baya suka gani a zahiri, yayin da damar karin kudi ta musamman ta samar da wani tushe mai karfi ga yadda muke aiwatar da hadin gwiwar a cikin kakar wasa masu zuwa." - Jonathan Shaw, Mataimakin Shugaban Ci gaban a Midnite

Tarihi

Midnite ta kafa kanta a matsayin wani kamfani mai ci gaba ta fasaha, inda ta samu sama da dala miliyan 35 a cikin kuɗaɗen da manyan masu saka hannun jari suka bayar da suka hada da Raine Group da Makers Fund. Tare da lasisi daga Hukumar Binciken Caca ta Birtaniya da Hukumar Kula da Haraji ta Ireland, kamfanin dole ne ya bi ka'idoji masu tsauri. Wani muhimmin bangare na yarjejeniyar NFL shine sadaukarwa ga amincin wasanni da kuma inganta wasan caca na alhaki. NFL na sanya wadannan ka'idoji a tsakiyar dabarun kasuwancin karin kudi don kare martabar wasan.

Yarjejeniya da aka yi ta kuma na iya faɗaɗa zuwa Ireland, tare da haƙƙoƙin da aka samu don Wasan NFL na Dublin idan an gudanar da shi a lokacin yarjejeniya. Wannan ya biyo bayan yanayin wasannin tarihi, kamar karo mai zuwa tsakanin Pittsburgh Steelers da Minnesota Vikings a Croke Park. Irin waɗannan abubuwa masu mahimmanci ne don motsa sha'awar magoya baya da kuma yawan fare a kasuwannin gida.

Me yasa hakan ke da mahimmanci ga 'yan wasan Jamus

Ko da yake wannan yarjejeniya ta musamman tana mai da hankali kan Burtaniya da Ireland, tana aiki a matsayin taswira kan yadda manyan wasanni ke gudanar da haɗin gwiwar yin fare. Ga 'yan wasan Jamus, yana da mahimmanci a tuna cewa yin fare a kan NFL dole ne a yi ta masu aiki da GGL (Gemeinsame Glücksspielbehörde der Länder) ta ba su lasisi. Yarjejeniya ta ƙasa ta Jamus kan Caca ta 2021 (GlüStV 2021) tana sanya dokoki masu tsauri waɗanda suka bambanta da kasuwar Burtaniya.

Misali, 'yan wasan Jamus suna ƙarƙashin iyakataccen iyaka na Yuro 1,000 na ajiya na wata-wata a duk faɗin dandalin ta hanyar tsarin LUGAS. Duk da yake masu aiki na Burtaniya kamar Midnite suna mai da hankali kan sha'awar magoya baya ta hanyar wasannin kyauta, ƙa'idodin Jamus sun fi tsauri dangane da tallatawa da kare 'yan wasa. Duk wani fare da ya shafi NFL a Jamus dole ne ya yi biyayya ga iyaka na Yuro 1 don ramummuka na zahiri da kuma lokutan hutawa na musamman, yana tabbatar da amintaccen yanayi wanda masu aiki na MGA ko Curacao marasa lasisi ba sa bayarwa.

Abin da ke nufin ga gidajen caca masu lasisin GGL

Ga gidajen caca da ke aiki a ƙarƙashin lasisin GGL, yarjejeniyar Midnite-NFL tana nuna mahimmancin fasahar mallaka da amincewar kasuwanci. Ci gaban cikin gida na Midnite ya ba su damar samun yarjejeniya da ke dogaro sosai kan haɗin gwiwar abubuwan da magoya baya ke fuskanta. Masu aiki na Jamus na iya ɗaukar wannan a matsayin alamar cewa saka hannun jari a cikin abun ciki na musamman, mai bin ƙa'idodi shine hanya mafi kyau don yin gasa da kasuwar baƙar fata.

Yayin da NFL ke ci gaba da girma a Jamus—wanda tuni ke gudanar da wasannin kakar wasa a Frankfurt da Munich—masu aiki na gida na iya neman irin wannan matsayi na hukuma. Waɗannan haɗin gwiwoyi suna ba da izinin amincewa da aminci ga masana'antu, wanda ya zama dole don kiyaye ka'idodin da GGL ta kafa. Ta hanyar lura da yadda Midnite ke amfani da alamomin da NFL ta ba da lasisi, kamfanonin Jamus na iya shirya don damammaki na gida na gaba waɗanda suka dace da tsauraran jagororin tallatawa na Jamus.