Zitro Digital Expands Reach Through Novusbet Aggregator Deal

The global iGaming landscape continues to evolve as traditional land-based giants push harder into the digital realm. Zitro Digital, the online division of the global gaming powerhouse Zitro, has finalized a strategic distribution agreement with Novusbet, a prominent iGaming platform provider and content aggregator. This move represents a significant step in Zitro's ongoing expansion strategy, which has seen a marked increase in activity since mid-2025. The collaboration is specifically designed to leverage Novusbet’s established presence in the emerging markets of Latin America and Africa.

By integrating with Novusbet’s sophisticated platform, Zitro Digital gains immediate access to a vast network of operators. The agreement covers Zitro’s diverse portfolio, which is unique for its blend of traditional video slots and specialized Video Bingo titles. In the current regulatory environment, content aggregation has become the preferred route for suppliers. It allows for rapid deployment across multiple jurisdictions without the need for individual technical integrations with every single casino site, a strategy Zitro is now fully utilizing.

Numbers and facts

Since June 2025, Zitro Digital has significantly accelerated its deal-making pace compared to previous years. The company has successfully closed partnerships with industry names such as Games Global, Torrero, REEVO, and Betnacional. Notably, they have also secured direct integrations with major brands like bet365 in Brazil and Bulgaria's efbet.com. The latest deal, announced on August 18, 2026, adds Novusbet to this growing list. Novusbet, founded in 2015 and based in Cyprus, operates as part of the Softquo group, which also includes Goldenrace, Spinmatic, and Xpress.tech.

The content being distributed includes high-performing series such as Fu Frog, Legendary Sword, and Cash Totems, alongside the Link King titles. Zitro Digital was officially launched in December 2020 to bring the company's land-based expertise to the online world. The reputation of their games, built over years in physical casinos, provides a competitive edge in the digital space.

"Their platform provides an excellent opportunity to bring our content to a much wider audience, allowing us to keep expanding the reach of our games internationally." - José Javier Martí, CCO at Zitro Digital

Novusbet also expressed high expectations for the partnership. Domenico Lombardo, Product Owner at Novusbet Aggregator, noted that Zitro’s games have built a strong reputation within the industry and expressed confidence that they would be a valuable addition to their current offering.

Background

The shift toward aggregation platforms is a defining trend in modern iGaming. For a supplier like Zitro Digital, working with a partner like Novusbet, which is part of the Softquo group, provides technical stability and localized expertise. Novusbet serves both online and land-based operators, particularly in regions where regulatory requirements can be complex, such as Eastern Europe and various African nations. This infrastructure allows Zitro to focus on content creation while the aggregator handles the heavy lifting of technical distribution.

Zitro Digital’s journey since its 2020 inception shows a clear trajectory: from establishing a digital version of its land-based hits to becoming a global online contender. The recent flurry of deals indicates that the company is now in a scaling phase, prioritizing market share in newly regulated territories.

Why it matters for German players

For players in Germany, international deals like this highlight the global nature of the companies providing their entertainment. However, the German market remains strictly governed by the Interstate Treaty on Gambling 2021 (GlüStV 2021). Any Zitro Digital title appearing in a German-licensed casino must have passed the rigorous testing and approval process of the Gemeinsame Glücksspielbehörde der Länder (GGL). German players are protected by specific measures: a 1 Euro stake limit per spin, a mandatory 5-second delay between spins, and a cross-operator monthly deposit limit of 1,000 Euro monitored via the LUGAS system. While Zitro expands in Africa and Latin America, their presence in the German market is limited to operators on the official GGL whitelist, ensuring high standards of player protection and game fairness.

What it means for GGL-licensed casinos

German-licensed operators benefit when major suppliers like Zitro Digital grow globally. Increased revenue and wider distribution often lead to higher reinvestment in game innovation and technical security. For a legal German casino to remain competitive against unlicensed MGA or Curacao offerings, it must offer a high-quality, diverse game library. As long as Zitro’s titles meet German regulatory standards, their global success ensures a steady stream of well-maintained and popular content for the legal domestic market. The use of robust aggregation technology also suggests that Zitro can reliably handle the data reporting requirements mandated by German law.