Super Technologies Partners with Atlantic Council for Global Sports Diplomacy

Super Technologies continues its rapid expansion, solidifying its position as a global player at the intersection of technology, entertainment, and international policy. By joining the Atlantic Council as a strategic partner and founding member of the Power of Sports Center, the company is positioning itself directly at the center of influential global dialogues. This development highlights the group's ambition to grow far beyond the traditional entertainment segment and actively participate in shaping international relations through the lens of sport.

The new Power of Sports Center platform was created to examine the growing importance of sport for international diplomacy, economic development, and technological innovation. Super Technologies brings not only capital but also a far-reaching technological infrastructure to this initiative. The group maintains commercial offices in countries such as Brazil, Belgium, Greece, Romania, and Serbia, as well as technology hubs in the Netherlands, Croatia, and the United Kingdom. This broad geographical presence allows the company to bring insights from a wide variety of markets into the think tank.

Numbers and facts

The economic background of this partnership is impressive and illustrates the financial power of Super Technologies. As early as 2019, the company secured a strategic minority investment from Blackstone amounting to 175 million Euro. A decisive milestone followed in 2025 with a massive refinancing agreement totaling 1.3 billion Euro, involving both Blackstone and HPS Investment Partners. These funds form the foundation for the current global expansion and strategic collaborations at the political level.

Sacha Dragic, the founder and CEO of Super Technologies, sees the collaboration as a great opportunity for the future of global communication. He emphasizes the unifying power of sporting competition across cultural boundaries.

„Sport is one of the few truly universal languages in the world. Our partnership with the Atlantic Council gives Super the opportunity to contribute to a broader international conversation about how sport can support dialogue, cooperation and development.“ - Sacha Dragic, Founder and CEO of Super Technologies

Background

The Atlantic Council is one of the world's most influential think tanks, based in Washington, D.C. The fact that a company with roots in gambling and entertainment technology is now acting as a founding member of such an institution shows the transformation of the industry. Frederick Kempe, President of the Atlantic Council, emphasizes that sport today is much more than pure entertainment. It influences geopolitics, investment, and global culture. Through the Power of Sports Center, decision-makers from politics and business are to be brought together to analyze the social impact of sports infrastructure and community programs.

Super Technologies has already gained experience in the past through the promotion of chess, inclusive sports, and the development of young athletes through its own Super Foundation. These activities are now being raised to a global level to promote economic resilience and positive social change. The combination of technological expertise and sporting commitment serves as a door opener for markets in Europe and Latin America.

Why it matters for German players

For German players, this news has no immediate impact on daily gameplay but demonstrates the seriousness and financial strength of the major players behind the platforms. When corporations like Super Technologies, which develop technological solutions for the industry in the background, enter into partnerships with institutions like the Atlantic Council and are financed by heavyweights like Blackstone, it underlines the professionalization of the market. In Germany, the market has been strictly regulated since the State Treaty on Gambling 2021 (GlüStV 2021). Players should ensure they only play at providers listed on the official whitelist of the Joint Gambling Authority of the States (GGL). These licenses guarantee compliance with the deposit limit of 1,000 Euro per month and connection to the cross-game control system LUGAS. International partnerships at the diplomacy level could lead to the harmonization of technological standards and player protection tools worldwide in the long term.

What it means for GGL-licensed casinos

Increasing global networking and massive investments from private equity firms like Blackstone into companies like Super Technologies increase the pressure to innovate on casinos with a GGL license. German providers must compete with technologically advanced platforms that have access to the latest insights in AI, data analysis, and global user retention through such strategic partnerships. Since strict rules apply in Germany, such as the 1 Euro stake limit per spin for virtual slot machines, providers must ensure their competitiveness through technical excellence and excellent customer service. The integration of sports diplomacy and entertainment technology could also bring about new forms of responsible gaming that go beyond the legal minimum requirements to sustainably improve the industry's image.