Super joins EGBA Board: Stronger voice for regulated gambling in Europe

Gaming operator Super has secured a seat on the Board of Directors of the European Gaming and Betting Association (EGBA). This appointment, effective July 16, 2026, makes Super the fifth operator represented on the leading industry association's executive body. This gives the company, which owns the B2C brand Superbet, direct influence over EGBA's strategic direction. This includes shaping regulation, consumer protection, and market standards in Europe.

Super has been an EGBA member since October 2024. The promotion to the board underlines the operator's growing commitment and influence within the association. In addition to Super, Flutter, Entain, bet365, and FDJ United are now also represented on the board. EGBA emphasizes that board members play a key role in guiding the strategic direction and work of the association to raise industry standards.

Numbers and facts

Super's inclusion in the EGBA board is a clear signal of the importance of a strong and united voice for gambling operators in Europe. EGBA brings together members who collectively generate approximately 30 percent of the total online gambling Gross Gaming Revenue (GGR) in Europe. Gross Gaming Revenue (GGR) is the difference between the money staked by players and the winnings paid out to them.

Borut Petek, Super's Chief Global Affairs Officer, highlighted the relevance of this partnership. He stressed that robust and functioning regulation is crucial for a trustworthy and successful industry. Petek sees Europe as an opportunity to set global benchmarks for a regulated gambling market. However, this requires close cooperation between operators, regulators, and policymakers.

"More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework. Europe has the opportunity to set the global benchmark for a well-regulated gambling and betting market. Achieving this requires close cooperation between operators, regulators and policymakers, a commitment to continuously raising standards, and a shared determination to strengthen consumer protection, reinforce market integrity, tackle illegal gambling and ensure that regulated operators remain the safest choice for consumers." - Borut Petek, Super Chief Global Affairs Officer

Background

The EGBA has been actively involved in policy discussions within the sector for quite some time. Recently, the association supported the publication of a European standard on gambling-related harm. In addition, the EGBA filed a complaint with the Bank of Lithuania against payment provider Walletto, which had enabled payments related to unlicensed operators. These steps demonstrate the association's efforts to ensure greater regulatory clarity and stricter enforcement of rules.

Maarten Haijer, EGBA Secretary General, welcomed Super to the board and acknowledged the company's active role since joining. He expects Super's perspectives and market expertise to be "a valuable addition" in promoting high industry standards and maintaining a safe, competitive, and well-regulated online gambling environment in Europe.

Super's move to the EGBA board comes during a busy period for the company. Reports indicate that Super planned to acquire Crafting Technologies and establish a new technology hub in Cluj-Napoca, Romania, last month. This suggests further investments in the operator's business infrastructure.

It is important to shed light on the connection to Entain. Online gambling giant Entain recently acquired a 75% stake in Croatian market leader SuperSport for 690 million euros. This marked the start of an aggressive expansion strategy in Central and Eastern Europe. The deal was made through a new partnership called Entain CEE, in which Entain holds a 75% stake. The acquisition of SuperSport, which has a 54% market share in Croatia, is intended to be just the beginning of further acquisitions in the region. Radim Haluza, the CEO of SuperSport, will lead Entain CEE. Through such partnerships, Entain aims to help local operators scale and expand beyond individual markets. Entain had secured an option in the contract to acquire the entire SuperSport stake after three years, although the exact amount has not been disclosed. Entain expects SuperSport to contribute positive earnings within its first financial year and cost synergies of approximately 5 million euros by 2024.

Why it matters for German players

For German players, the developments at EGBA primarily mean one thing: stronger representation for regulated gambling providers at the European level. EGBA advocates for strict protective measures and the fight against illegal offerings, which can also impact the requirements of the German Interstate Treaty on Gambling 2021 (GlüStV 2021). The more closely regulated markets in Europe cooperate, the more difficult it will be for unlicensed providers to gain a foothold. This is good for player protection. The GGL whitelist, which lists all legal online gambling providers in Germany, is an expression of these efforts. Players should always only place bets or play slots with providers on this list, as strict rules apply here, for example, for stake limits (1 Euro per spin), monthly deposit limits (1,000 Euro), and the central player blocking system LUGAS. EGBA's efforts to strengthen consumer protection and market integrity indirectly support these German regulatory standards by striving for a common high standard for all participating countries. For German players, this means more security and transparency in online gambling in the long run.

What it means for GGL-licensed casinos

The strengthened position of EGBA and the participation of another major operator like Super on the board are also significant for GGL-licensed casinos in Germany. EGBA promotes high industry standards and a safe online gambling market. These principles largely align with the goals of the German Joint Gambling Authority of the Federal States (GGL). A more uniform and stronger regulation at the European level, as pursued by EGBA, can make competition fairer and increase pressure on unregulated providers. This, in turn, strengthens the position of GGL casinos, which already have to meet strict requirements. These include compliance with the 1-euro stake limit per spin and the monthly deposit limit of 1,000 euros. The cooperation between operators and regulators, as demanded by Borut Petek, can help close regulatory loopholes and further increase the attractiveness of legal offerings. This would steer players away from illegal sites and thus better achieve the channeling goal intended by the GGL.