RubyPlay Enters Switzerland: Strategic Partnership with mycasino by Grand Casino Luzern

The expansion of game developers into strictly regulated European markets continues to gain momentum. RubyPlay, a provider of premium content and engagement tools for the global iGaming industry, has officially announced its entry into the Swiss market. This milestone is achieved through a strategic integration with mycasino, the online platform operated by Grand Casino Luzern. It marks the software provider's first appearance in Switzerland, a country known for its rigorous regulatory hurdles and high quality standards.

The agreement stipulates that mycasino will adopt a curated selection of RubyPlay's portfolio. Among the first titles available to Swiss players are well-known slots such as Diamond Explosion 7s SE and Book of Riches Deluxe Chapter 2. Other games like Immortal Ways Cleopatra, Go High Panda, and Elephant Stampede SE are also part of the initial integration wave. In a subsequent phase of the partnership, titles from the partner studio Koala Games are expected to follow. This move significantly strengthens Grand Casino Luzern's digital offering by utilizing proven gaming mechanics.

Numbers and facts

Since its launch in 2019, mycasino has established itself as a leading player in the Swiss market. Grand Casino Luzern leverages its land-based license to set benchmarks in the online sphere. Dima Reiderman, CCO at RubyPlay, emphasized the strategic importance of the market entry on 13 August 2026. Quality and compliance are viewed as fundamental pillars for success in Europe. The collaboration is designed for the long term and aims to go beyond mere game provision by incorporating engagement tools for player retention.

"Entering Switzerland represents an important step for RubyPlay as we continue to strengthen our presence across Europe’s most established regulated markets, where quality, compliance and long-term partnerships are fundamental to success." - Dima Reiderman, CCO at RubyPlay

Wolfgang Bliem, CEO of Grand Casino Luzern, also expressed satisfaction with the new addition. He was looking for a partner capable of bringing fresh content while providing room for future growth. RubyPlay’s ecosystem perfectly fits these requirements. The objective is sustainable growth based on a solid platform that meets the high security standards of Swiss authorities.

Background

Switzerland restructured its gambling market in 2019. Only licensed land-based casinos are permitted to offer online services. Consequently, providers like RubyPlay must partner with established houses like Grand Casino Luzern to gain market access. This structure bears similarities to German regulation but places an even stronger emphasis on the connection between physical venues and digital services. RubyPlay is using this access to solidify its position as a trusted B2B partner.

"We were looking for a partner that could bring something new to our content offering while also giving us room to build over time." - Wolfgang Bliem, CEO at Grand Casino Luzern

Why it matters for German players

While this deal primarily concerns Switzerland, RubyPlay’s expansion serves as a signal for the entire German-speaking region. German players active in casinos licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) benefit indirectly from such market entries. If a provider passes the strict compliance audits in Switzerland, there is a high probability that these games will soon appear more frequently on the German whitelist. However, specific rules of the Interstate Treaty on Gambling 2021 (GlüStV 2021) apply in Germany.

These include the strict deposit limit of 1,000 euros per month across all providers, monitored by the LUGAS system. Furthermore, players in Germany must adhere to a 1 euro per spin stake limit on virtual slots. While Swiss players often enjoy different limits, the technical integration with reputable partners like mycasino is a quality indicator that German users should also look for. Only casinos on the official GGL list offer legal certainty and guaranteed payouts.

What it means for GGL-licensed casinos

For German operators with a GGL license, RubyPlay’s success in Switzerland means another potential partner for high-quality content is ready. Since the GGL closely monitors adherence to player protection guidelines, providers already operating in regulated markets like Switzerland or the UK are often preferred partners. The integration of player engagement tools must always comply with German advertising guidelines and strict addiction prevention requirements. The availability of titles like Diamond Explosion 7s SE could therefore soon become standard in Germany, provided the regulatory requirements for the local market are met.