BetMakers Reports Strong Q4: New Tech Partnerships Drive Success

Australian gambling supplier BetMakers concluded the fourth quarter of its financial year 2026, which ended on June 30, with an impressive balance sheet. The strategy of focusing on technological integrations and global partnerships appears to be paying off completely. For a company to grow so significantly in a saturated market is not a given. However, BetMakers has managed to forge a new path through targeted collaborations with industry giants like Stake and BetConstruct. The numbers speak a clear language and show that the realignment is bearing fruit.

This is not just about short-term profits, but about a long-term transformation of the business model. BetMakers is increasingly evolving from a traditional betting service provider into a highly specialized tech corporation. Integrating complex systems for horse racing and sports betting requires a high degree of technical precision. The fact that the company is simultaneously keeping its cost base under control is a feat that many competitors are currently attempting in vain. Particularly noteworthy is the development of the gross margin, which reached a very solid 68.5 percent. Management is accordingly optimistic about the future and sees itself on the right track.

Numbers and facts

A look at the fourth-quarter balance sheet reveals the dynamic nature of the development. Adjusted EBITDA rose to A$4.5 million. Compared to the same period last year, when A$2.4 million was achieved, this represents a substantial gain of 89.3 percent. Meanwhile, revenue climbed by 9.4 percent from A$22.1 million to A$24.2 million. This increase was primarily achieved through the full integration of new partners during the three-month period.

Profitability has also improved significantly. The EBITDA margin in the reporting quarter was 18 percent. In the long term, BetMakers is even aiming for a figure of over 25 percent. Annual revenue growth is also intended to be kept constant at 10 percent. To achieve these ambitious goals, the company relies on a mix of fixed odds, tote solutions, and trading capabilities. The cooperation with Stake, which was already signed in December 2025, played a key role in this quarter as the technical systems are now fully operational.

Background

The partnership with Stake stands out in particular. Stake is one of the largest online gambling platforms in the world. Although Stake only launched its horse racing vertical in 2024, the deal with BetMakers has given a massive boost to the vertical's growth. BetMakers does not just provide data; it provides the entire infrastructure, including global racing content, streaming services, and Racelab products. The contract initially runs for three years, with an option to extend for a further two years.

In addition to the Stake deal, BetMakers was able to extend or expand existing contracts with giants like CrownBet, ATG, BetConstruct, Evoke, and UK Racing. This broad mix of different markets ensures a stable source of income. CEO Jake Henson emphasized the importance of this global reach:

"Throughout FY26, we focused on supporting leading operators and expanding our product suite, while maintaining tight control of our cost base, and Q4 reflects that approach. We deepened our partnerships globally and brought key customers: Stake, CrownBet and Dafabet.com.au to market." - Jake Henson, CEO of BetMakers

Executive Chair Matt Davey concurred, stating that sustained revenue growth and improved margins are exactly what had been planned for this year.

Why it matters for German players

For players in Germany, these global technology service providers are often active in the background. BetMakers provides the odds and the software on which many international platforms are based. However, since the State Treaty on Gambling 2021 (GlüStV 2021), particularly strict rules apply in Germany. An operator working with BetMakers would mandatory need a license from the Gemeinsame Glücksspielbehörde der Länder (GGL) for the German market. This means, among other things, that a stake limit of 1 Euro per spin applies to virtual slots and the monthly deposit limit is 1,000 Euros via the LUGAS system.

As BetMakers is strongly anchored in horse racing and sports betting, its solutions primarily affect these sectors. German customers benefit indirectly from higher data quality and reliable streams, provided the bookmaker operates legally. The strict separation of betting offers and compliance with player protection requirements are fundamental in Germany. Technology providers like BetMakers must adapt their systems to work in conformity with German panic buttons and the exclusion systems (OASIS).

What it means for GGL-licensed casinos

GGL-licensed casinos and betting providers are under constant scrutiny. For them, the success of tech companies like BetMakers means that the market for high-quality white-label solutions and data feeds is growing. When a global giant like BetMakers increases its efficiency, German licensees can also benefit from more cost-effective or precise services. However, the German market, with its tax burden and regulations, remains a challenge for many international tech firms. The GGL whitelist is the decisive document: only those listed there are allowed to offer their services legally. Technical superiority through BetMakers software only helps a provider in Germany if they simultaneously meet the tough German social concepts and IT security standards.