PIN Projekt Expands Decade-Long Poker Platform Partnership with BETB2B

The world of online poker is currently undergoing a technological transformation that prioritizes scalability and user experience. PIN Projekt has announced the deepening of its long-standing collaboration with B2B giant BETB2B. The goal of this expansion is to make the in-house poker platform available across the entire BETB2B ecosystem. This allows numerous operators worldwide to access specialized technology optimized for both traditional desktop environments and mobile devices.

A standout feature of this cooperation is the long history between the two companies. PIN Projekt and BETB2B have been working together for more than ten years. The new poker vertical is therefore not an experiment but the result of a mature partnership. Operators partnering with BETB2B can now utilize the platform under their own branding, accessing features such as cash games, Sit & Go formats, and advanced tournament options. The focus is clearly on a mobile-first strategy to meet the demands of modern players who increasingly use smartphones and tablets.

Numbers and facts

PIN Projekt emphasizes that the platform was not just designed for small niche markets but for international scale. The scalable architecture allows for serving multiple brands and markets simultaneously without compromising performance. A central element of the new solution is the integrated monitoring tools. Here, artificial intelligence is used to identify unusual gameplay and behavioral patterns. This serves fraud prevention and ensures that fair play is maintained even as player pools and liquidity grow significantly.

“The expansion of our partnership with BETB2B through the launch of our poker vertical represents an important strategic milestone for both companies. We have invested significantly in creating a poker platform that combines modern user experience, strong performance, operational flexibility and the technology required to support large international player communities.” - Ivan Grković, Chief Operating Officer at PIN Projekt

The technological foundation was developed to provide seamless cross-platform functionality. This means players can easily switch between different devices without their gaming experience being interrupted. For operators, the focus is on operational control, which is enhanced by the new analytical tools.

Background

PIN Projekt is no stranger to the industry. Back in 2021, the company made headlines by partnering with Evoplay Entertainment to integrate their portfolio of over 100 games, including hits like Fruit Nova and Tree of Light, into their own platform. These strategic moves show that PIN Projekt is consistently working on building a comprehensive gaming ecosystem. While the poker market is often considered saturated, BETB2B continues to see great potential for commercial value here.

A representative from BETB2B stated that poker combines outstanding player engagement with meaningful long-term value. The quality of the technology and PIN Projekt's operational expertise made this step a natural consequence. It is not about simply offering another product but creating an environment that can grow with the requirements of brands and markets.

Why it matters for German players

For players in Germany, the situation for online poker is strictly regulated by the State Treaty on Gambling 2021 (GlüStV 2021). Poker platforms wishing to operate in the German market must hold a license from the Joint Gambling Authority of the States (GGL). These licenses are tied to strict requirements, such as the monthly deposit limit of 1,000 euros via the LUGAS system and connection to the OASIS lockout file. B2B solutions offered by PIN Projekt would therefore need to be specifically adapted for the German market to meet local requirements for player protection and tax contributions.

German poker fans usually benefit from such technological advancements indirectly through more stable software and better mobile apps from licensed providers. However, since PIN Projekt primarily acts as a technology supplier for international operators, German users should always check if the respective end-provider is on the GGL's official whitelist. Only then is it guaranteed that strict German standards for fair play and player protection are met. Providers without a GGL license, for example, those holding only licenses from Malta (MGA) or Curacao, operate illegally in Germany and offer no legal protection in case of disputes.

What it means for GGL-licensed casinos

For German casinos and poker sites with a GGL license, PIN Projekt's move represents a potential opportunity to modernize their platforms. Since the German market is already under high competitive pressure due to the 1 euro limit per spin on slots and strict table game rules, a technically flawless poker solution is an important differentiator. Scalable B2B solutions could help reduce operating costs while more efficiently implementing the GGL's strict monitoring duties through integrated AI tools. Nevertheless, the biggest challenge for German operators remains liquidity, as the German market often operates more in isolation compared to the international networks of providers like PokerStars or GGPoker.