Pavilion Payments Names Mary Beth Higgins as New Chief Executive Officer
AI-GENERATEDPayment provider Pavilion Payments has restructured its top leadership. Mary Beth Higgins takes over as CEO immediately, while Alyssa Beaver is promoted to Chief Revenue Officer.
The gaming payments landscape is seeing a major strategic shift as Pavilion Payments announces key changes to its executive leadership. Mary Beth Higgins has been officially named the company’s new Chief Executive Officer. Having previously served as the Interim Chief Financial Officer, Higgins steps into the top role effective immediately. The move signals a clear intent by the company to push into new markets and solidify its technological standing after a period of consolidation.
In addition to the CEO appointment, Pavilion has also made a significant move in its commercial department. Alyssa Beaver has been promoted to Chief Revenue Officer (CRO). Beaver joined the company in May 2025 as Senior Vice President of Sales and has evidently made a substantial impact in a short time. This new executive duo, combining a seasoned financial strategist with a dynamic sales expert, is tasked with steering the firm through its next chapter of industrial growth.
Numbers and facts
Mary Beth Higgins is a heavyweight in the gaming industry. Her career spans over 30 years, during which she has held senior roles for both casino operators and technology providers. A notable highlight was her tenure as CFO for the Caesars Entertainment Operating Company (CEOC), where she oversaw the financial operations of 38 casino properties across 14 U.S. states and five countries. Furthermore, she played a pivotal role in forming VICI Properties, one of the largest real estate investment trusts in the sector.
"Pavilion has significant momentum, and I am incredibly proud of what our team has accomplished together." - Mary Beth Higgins, CEO of Pavilion Payments
Alyssa Beaver brings a wealth of experience from her time at Passport Technology, where she spent four and a half years significantly growing EBITDA. At Pavilion, she will now oversee the unified revenue organization, working closely with product, operations, and service teams. The goal is to align customer needs directly with the company's broader business strategy.
Background
Pavilion Payments operates in an increasingly complex environment. Demands on payment providers are rising as regulators worldwide implement stricter anti-money laundering and player protection rules. Zach Sadek, Senior Partner at Parthenon Capital, noted in a statement that Higgins' operational discipline and financial acumen make her ideally suited to lead the company. The appointment comes at a time when the industry is shifting toward integrated tech solutions that serve both land-based casinos and online platforms.
Why it matters for German players
For German players participating in online casinos licensed by the GGL (Gemeinsame Glücksspielbehörde der Länder), payment providers like Pavilion Payments represent the critical infrastructure running in the background. While Pavilion is primarily focused on the U.S. market, such leadership changes demonstrate the increasing professionalization of global gambling infrastructure. In Germany, the 2021 Interstate Treaty on Gambling (GlüStV 2021) strictly dictates which payment methods are allowed. Anonymous payments are prohibited to ensure the 1,000 Euro monthly deposit limit is enforced via the LUGAS system.
When international technology giants like Pavilion grow, it often increases the pressure for innovation among European providers. This leads to safer and faster transactions for consumers. German customers benefit because only licensed casinos on the official GGL whitelist are permitted to process legally secure payments. Playing at an unlicensed provider remains a risk, as winnings might not be paid out due to a lack of regulatory oversight.
What it means for GGL-licensed casinos
German casinos with a GGL license must follow strict technical guidelines, including connection to the OASIS self-exclusion system and the LUGAS limit monitoring system. Payment providers must ensure that deposits are checked and booked in real-time so that the 1 Euro per spin limit on virtual slots is correctly maintained. Strong leadership at global payment firms like Pavilion could mean that new security standards become global norms more quickly, ultimately benefiting the strictly regulated German market.
Frequently asked questions
Who is the new CEO of Pavilion Payments?
Mary Beth Higgins has been appointed as the new CEO. She previously served as the company's Interim CFO and has over 30 years of industry experience, including roles at Caesars Entertainment.
What is Alyssa Beaver's new role?
Alyssa Beaver has been promoted to Chief Revenue Officer. She joined the company in May 2025 and will now lead the overall revenue strategy and customer engagement.
What does Pavilion Payments do?
The company is a leading provider of payment and technology solutions for the gaming industry, helping casino operators manage transactions and customer services.
What experience does Mary Beth Higgins have?
She was previously the CEO of Affinity Interactive and the CFO of Caesars Entertainment Operating Company, where she managed 38 casino properties worldwide.
Do these changes affect German online casinos?
Indirectly, as global improvements in payment technology increase overall security. However, German players must ensure they use providers licensed under GlüStV 2021.
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About the author

Lisa Lustich
Editor-in-chief & casino tester
Lisa Lustich has been testing German-language online casinos since 1997 and runs the Lustich.de newsroom. More than 400 published reviews, certified player-protection advisor (BZgA training, 2019).
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