NuxGame in Lisbon: Strategies Against Bonus Abuse and for Market Growth

When the doors of the Feira Internacional de Lisboa open for the SBC Summit 2026 from 29 September to 1 October, around 35,000 professional visitors are expected. Amidst this bustling activity, NuxGame, a B2B iGaming software provider, is taking a remarkably grounded approach. Instead of quick sales closures, the company is focusing on strategic listening. Bar Konson, Chief Business Development Officer at NuxGame, puts it simply: a first meeting provides enough time to understand a business or to describe a platform, but rarely both. Those who listen, win.

Konson, who has spent more than seven years in business development, compares his work to that of a tailor. First comes the measuring, then the suit. In the world of online gambling, this means analyzing the specific requirements of a target market in detail. According to Konson, a market is never merely a flag on a map, but a complex web of licenses, players' preferred payment methods, content lists, and strict advertising rules. In particular, Google certification from March 2026 presents new hurdles for operators, as accounts must demonstrate good policy health. This is where NuxGame steps in to synchronize technology and marketing compliance.

Numbers and facts

NuxGame has evolved massively since its founding in 2018. Today, the company manages an aggregator network with more than 18,500 titles from over 140 different providers. At Stand A326 in Hall 1, the entire ecosystem will be presented, which includes turnkey casino and sportsbook platforms as well as sweepstakes-ready infrastructure. The customer satisfaction is impressive: over the past six months, the average rating was 4.8 out of 5 points. This underlines the company's claim not just to deliver software, but to act as a partner for the growth of over 100 operators worldwide.

Background

A central topic in Lisbon will be the fight against bonus abuse. Denis Kosinsky, Chief Product Officer at NuxGame, will speak on 1 October on the Compliance Tech stage about strategies against the exploitation of promotions. He warns against blanket tightening of rules that could ruin the experience for honest players.

„A bonus budget is one of the most powerful growth tools an operator has, and it works best when the money reaches genuine players. The instinct is to tighten the rules for everyone, but that's like locking the whole building because one window doesn't shut. Better to find the window.“ - Denis Kosinsky, Chief Product Officer at NuxGame

This perspective reflects the trend that established brands today tend to enter markets in stages. Instead of a massive rollout, many rely on a narrow product in a single market to make decisions based on real numbers.

Why it matters for German players

For German players, technological developments at providers like NuxGame are of indirect but decisive importance. Since Germany represents one of the most strictly regulated markets worldwide due to the Interstate Treaty on Gambling 2021 (GlüStV 2021), platforms must be technically capable of mapping German specificities. This includes the deposit limit of 1,000 euros per month and the stake limit of 1 euro per game round for virtual slot machines. As NuxGame emphasizes tools for market control and license conformity, players benefit from systems that technically guarantee the connection to LUGAS and OASIS.

What it means for GGL-licensed casinos

Casinos with a license from the Gemeinsame Glücksspielbehörde der Länder (GGL) need partners who offer flexibility in complying with advertising rules and player protection measures. NuxGame addresses exactly this interface. When a provider like NuxGame talks about "cross-market orchestration," it means for GGL-licensed operators that they can precisely tailor their platforms to German requirements without sacrificing performance. The integration of certified payment methods and the automated detection of bonus abuse help German casinos protect their margins while fulfilling the strict requirements of the supervisory authority in Halle (Saale). A properly configured system prevents operators from risking their valuable German license due to technical flaws.