Kambi and Olimpo.bet Extend Partnership: Peru Remains Core Market in Latin America

The Kambi Group has further strengthened its presence on the South American continent. By extending its cooperation with Olimpo.bet, the technology provider is sending a clear signal towards stability and market growth. Olimpo.bet is considered a "local hero" in Peru, characterized by a strong brand identity and a deep understanding of local player preferences. Since its original launch in June 2021, the company has steadily expanded its position in the regulated Peruvian market.

The cooperation between the globally active provider and the regional operator is based on a turnkey sportsbook solution. This technology includes not only the front-end that the customer sees on their screen but also complex back-end processes such as risk management and pricing. For Olimpo.bet, the extension primarily means planning security in an environment that is constantly evolving in terms of regulation.

Numbers and facts

The partnership officially began in June 2021, just before the prestigious Copa América tournament started. At that time, Olimpo.bet was launched as a new brand by NG Gaming, a subsidiary of one of the leading corporate groups in Latin America. Kambi provides its technology to more than 30 customers worldwide, including heavyweights such as Kindred Group and LeoVegas. With over 900 employees in locations like Malta, Sweden, and the UK, Kambi has the necessary infrastructure to meet complex requirements for risk management and odds calculation in Peru.

Werner Becher, CEO of Kambi Group, sees the extension as proof of the quality of their services. He emphasized that Olimpo.bet is a fantastic example of an operator that truly understands its market and players.

"Olimpo.bet is a fantastic example of a local hero operator that truly understands its market and players. We are delighted to extend our partnership through this multi-year agreement and to continue powering Olimpo.bet’s growth in Peru." - Werner Becher, CEO at Kambi Group

Background

In recent years, Peru has developed into one of the most attractive regulated markets in South America. Unlike many other countries in the region, there are clear legal frameworks here that regulate both player protection and the tax recording of turnover. For Kambi, this is a decisive advantage, as the company operates almost exclusively in regulated markets or those that are on the verge of legalization. The cooperation with NG Gaming, the operator behind Olimpo.bet, was designed from the beginning for a rapid market entry and subsequent expansion.

Manuela Gomez, commercial deputy manager at Olimpo.bet, highlighted that Kambi’s turnkey solution has made it possible to offer a first-class experience that resonates strongly with Peruvian players. The ability to differentiate in the competition has been a core factor for success since 2021.

Why it matters for German players

German players have no direct contact with Olimpo.bet, as the offer is specifically tailored to the Peruvian market and does not have a license from the Gemeinsame Glücksspielbehörde der Länder (GGL). Nevertheless, the news is relevant for the local market. It shows that technological standards like those offered by Kambi are becoming the norm for regulated markets worldwide. In Germany, extremely strict rules apply due to the State Treaty on Gambling 2021 (GlüStV 2021), which are often not observed by providers without a GGL license.

Anyone who wants to bet legally in Germany must ensure that the provider is on the official whitelist. Only there are the monthly deposit limit of 1,000 euros via the LUGAS system and the stake limit of 1 euro per spin on virtual slots guaranteed. In addition, connection to the OASIS blocking system is mandatory in Germany. Providers like Kambi provide the technical basis to implement such complex regulatory requirements worldwide, even if the specific limits in Peru look different than in Germany.

What it means for GGL-licensed casinos

German casinos and betting providers under GGL supervision compete indirectly with technological developments on the global market. When major providers like Kambi refine their systems in markets like Peru, European partners also benefit in the long term from better algorithms for fraud detection and odds stability. It also illustrates that the model of state regulation, as promoted by Germany with the GGL, is setting an international example. Stability and legal certainty like in Peru or Germany attract the major players in the industry, while the gray market is increasingly under pressure due to technical barriers.