Immense Group Formed: Videoslots Becomes Mother of New Entity

The iGaming industry is witnessing another strategic shift involving one of its most prominent players. Videoslots, a name synonymous with the online casino sector for years, will now serve as the heart of the newly formed Immense Group. This move is much more than a simple name change. It is a structural realignment aimed at consolidating a growing number of brands under a single umbrella and increasing operational efficiency. Jesper Kärrbrink, a seasoned executive with past roles at Svenska Spel and Mr Green, takes the helm of the Stockholm-based Immense Group AB.

The decision to rebrand stemmed from the realization that the name Videoslots was becoming an internal hurdle. Since a large portion of the staff was already working across multiple brands, a more neutral holding identity was necessary. While Videoslots remains the consumer-facing brand, Immense Group allows for more targeted appeals to different audiences through various brands such as Mr Vegas, Mega Riches, and DBET. This multi-brand approach minimizes cannibalization within the group, as players in fragmented markets typically maintain accounts with several operators anyway.

Numbers and facts

The economic indicators shared by Kärrbrink as part of this realignment are particularly noteworthy. Since 2022, the company has lowered its average revenue per user (ARPU) by nearly 40 percent. This was not accidental but a conscious decision to reduce deposit and loss limits. The goal was to decrease reliance on a small number of high-rollers and build a broader base of recreational players.

Although revenue initially flattened until 2024 due to this strategy, the group reported a return to top-line growth in 2025. This trend continues through the current year 2026. The strategy appears to be paying off: a healthier player base that views gambling as pure entertainment provides long-term stability. Kärrbrink emphasizes the importance of a centralized infrastructure. While the brands are completely free in their positioning, customer service, payment processing, and compliance remain centrally managed.

"The ideal way to run a sustainable gaming business would be to have a customer base made up entirely of recreational players. No one loses more than they can afford, no one loses control, and players keep coming back because they enjoy the product and see it as entertainment." - Jesper Kärrbrink, CEO at Immense Group

Background

A key pillar of future expansion is the Nordic region, specifically Finland. The country is currently preparing to transition from a monopoly model to a licensing system. For Immense Group, this presents an ideal opportunity as the company already possesses strong presence and brand recognition in the region. Geographical proximity and cultural overlaps between Sweden and Finland facilitate market entry. Kärrbrink sees Finland as having the potential to become one of the most important growth markets for brands like Videoslots and DBET, provided the regulation offers attractive conditions.

Another topic concerning the industry is the ethical component of advertising. Kärrbrink points to Swedish studies showing that despite an increase in advertising presence, the share of problem gamblers has decreased. From 2.2 percent in 2008 and 2009, this figure dropped to 1.3 percent in 2021. Nevertheless, he warns about the frequency and volume of marketing efforts to avoid losing public trust. The use of Artificial Intelligence is also on the Immense Group agenda, with a focus on practical applications in compliance and customer service.

Why it matters for German players

For German players, the development of the Immense Group is of particular interest because the focus on recreational players and strict limits perfectly hits the core of the German Interstate Treaty on Gambling (GlüStV 2021). In Germany, measures such as the 1,000 Euro monthly deposit limit and the 1 Euro stake limit per slot round are already legally mandated. The strategy described by Kärrbrink to lower ARPU through lower limits thus aligns perfectly with the requirements of the Joint Gambling Authority of the States (GGL).

Players in Germany benefit when operators proactively align their systems with player protection rather than just meeting the absolute minimum of legal requirements. As Immense Group focuses on licensed and regulated environments, its brands are expected to continue meeting the strict criteria of the GGL whitelist. For the user, this means a safe environment monitored by the LUGAS system, where gaming fun remains the priority without the risk of life-altering losses due to a lack of provider control mechanisms.

What it means for GGL-licensed casinos

The realignment of Immense Group could serve as a blueprint for other providers on the GGL whitelist. It demonstrates that profitability and strict player protection are not mutually exclusive. When an industry heavyweight like Videoslots publicly advocates forgoing high revenue per individual player, it increases pressure on competitors to also make their business models more sustainable. German licensees, who often complain about competitive disadvantages compared to the black market, see an example here of how to grow through volume and trust rather than maximizing individual losses. The centralization of compliance processes, as practiced by Immense Group, is also a key factor in absorbing the high administrative costs in Germany.