iGaming.com Group Acquires Bukmacherzy.com to Expand in Poland

The consolidation within the European affiliate sector is accelerating. On October 12, 2026, iGaming.com Group announced the acquisition and complete relaunch of Bukmacherzy.com, a move designed to bolster its footprint in the regulated Polish sports betting market. This is not merely a data acquisition but a comprehensive integration of technology and content into the group's wider European strategy.

The rebuilt platform aims to engage football fans and bettors in Poland by offering a mix of data-driven insights and interactive features. In addition to standard rankings of licensed bookmakers, the site now includes live scores, fixtures, and expert analysis of the Polish Ekstraklasa and major international leagues. A standout feature is the involvement of a professional tipster with over 25 years of market experience, providing users with high-level expertise that goes beyond typical marketing content.

Numbers and facts

Transparency is a core pillar of the new Bukmacherzy.com. The platform now publishes hit-rate and yield statistics, allowing users to verify the long-term performance of tipsters instead of relying on individual lucky streaks. Furthermore, a free-to-play prediction competition has been introduced. This enables participants to test their football knowledge and compete for rankings without wagering real money.

Dr. Andreas Ditsche, CEO of iGaming.com Group, described the strategic shift:

„The future of sports betting media goes beyond bookmaker rankings. It will be built on trust, transparency and community. What sets Bukmacherzy.com apart is the combination of original football analyses, fully transparent tipster performance and prediction competitions that allow users to demonstrate their expertise without betting real money."

Background

This acquisition takes place alongside other massive deals in the industry. For instance, Gambling.com Group recently agreed to acquire Odds Holdings, the parent company of OddsJam, for up to $160 million (approximately €152.3 million). This deal includes an initial payment of €80 million, with an additional $80 million contingent on performance through 2026. Odds Holdings is expected to generate $26 million in revenue and $12 million in adjusted EBITDA for 2024. These figures underscore the immense value of specialized data platforms capable of processing over one million requests per second.

iGaming.com Group, however, is focusing on regional depth and community engagement in Poland. Their ambition is to build a leading platform at the intersection of football, data, and regulated betting that sets a new standard for the affiliate model. The use of the group's existing technological infrastructure is key to delivering real-time scores and complex statistical data to the Polish audience.

Why it matters for German players

While this acquisition targets the Polish market, it reflects a broader European trend toward professionalized gambling information. For players in Germany, this shift is significant. Under the State Treaty on Gambling 2021 (GlüStV 2021) and the oversight of the GGL, transparency is paramount. Portals that prioritize verified data and licensed operators help maintain the integrity of the legal market.

In Germany, players must use operators listed on the GGL whitelist to ensure legal compliance. Strict regulations, such as the €1,000 monthly deposit limit and the LUGAS monitoring system, are in place to protect against gambling addiction. Platforms like Bukmacherzy.com, which promote transparency, help German users distinguish between reputable, licensed services and illegal offshore offerings from jurisdictions like Curacao. Relying on verified experts and clear performance statistics reduces the risk of falling for fraudulent claims.

What it means for GGL-licensed casinos

For operators holding a German GGL license, this trend implies that competition for customers is increasingly driven by quality and added value. Affiliate partners providing high-quality content and genuine analysis attract more informed players. Given the strict €1 per spin limit on virtual slots in Germany, retaining customers through valuable content is more important than ever. Casinos must ensure their technical interfaces with such data portals are seamless to remain competitive within the legal framework. The expansion of iGaming.com Group proves that regulated markets offer the necessary stability for large-scale investments.