iGame Media Launches OneData to Streamline Sports Betting Integrations

The world of sports betting is becoming increasingly complex, as customers now expect real-time data and a massive selection of niche sports. iGame Media has introduced a technological solution to address this challenge. The new product, called OneData, serves as a gateway that provides sportsbooks with access to specialized odds and data suppliers without the need for time-consuming technical integrations each time. Previously, platform operators had to invest significant development hours for every new data set and maintain feeds continuously. With the new system, this process is replaced by a single integration.

The core problem in the industry has been fragmentation. Different formats, varying mapping requirements, and constantly changing technical specifications from suppliers have tied up valuable IT resources. iGame Media leverages its years of experience as a technical service provider to dismantle these barriers. The goal is clear: innovation should no longer be slowed down by technical bottlenecks. Operators can now flexibly decide which data sources they want to use, while the system handles the synchronization in the background.

Numbers and facts

The performance metrics of OneData are impressive. The ecosystem covers over 30 different sports and processes more than 1,000,000 events per year. Four different betting formats are supported: fixed odds, expectancies, bet builders, and live event data. A decisive factor for success in live betting is speed. OneData delivers information with a latency of less than 100 milliseconds.

At launch, numerous prominent partners are already on board. Available providers include 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA, and Twenty First Group. The technical foundation is the OneMap engine. This ensures that the IDs of teams, leagues, and markets from all providers are uniformly assigned, which greatly simplifies internal management for bookmakers.

Background

Mike Cobain, Founder and CEO of iGame Media, sees this development as a logical continuation of the company's strategy. He emphasizes his company's role as a neutral mediator in the gambling world. Through years of working with over 150 direct integrations with leading operators, the team understands the industry's pain points intimately. The problem of data integration is often referred to as a "time tax" because it consumes resources without providing direct value to the end customer.

"iGame Media has spent over 10 years as the Swiss Army knife of video to this industry, with 150+ direct integrations with the world’s leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider-agnostic in this space. OneData is the next organic step in that evolution." - Mike Cobain, Founder and CEO of iGame Media

The introduction of OneData follows the success of OnePlatform, which already bundles over 20 live streaming providers. According to internal studies in May 2026, many operators suffer from high costs associated with maintaining their data pipelines. The new solution is intended to enable innovative products, such as niche sports or special betting models, to reach the market faster—products that were often removed from roadmaps due to IT priorities.

Why it matters for German players

For German customers, this technical innovation could primarily mean a more stable and faster betting experience. Since German bookmakers are subject to strict regulations, precise data processing is essential. When data latency is reduced, the risk of errors in bet acceptance or cash-out options decreases. Because the system operates under 100 milliseconds, live betting becomes significantly more dynamic.

Furthermore, OneData allows legal providers to expand their portfolios more efficiently. In Germany, the selection of permitted sports is limited by the State Treaty on Gambling 2021 (GlüStV 2021) and the supervision of the Joint Gambling Authority of the States (GGL). However, within this framework, providers can now more quickly access new data suppliers for licensed sports. A broader range of betting markets ensures a stronger channeling of players toward legal German offers, which benefits player protection.

What it means for GGL-licensed casinos

German bookmakers on the GGL whitelist must meet strict requirements regarding IT security and data reporting. Systems like LUGAS for monitoring the cross-operator deposit limit of 1,000 euros per month and the OASIS exclusion database already require significant technical attention. If solutions like OneData reduce the complexity of connecting sports data, operators can better invest their resources into compliance and player protection.

Additionally, standardization through OneMap helps prevent errors in the transmission of game data. Since the GGL sets high standards for the integrity of bets, a clean data base that is technically mapped flawlessly is a major advantage. German operators save hundreds of development hours per year, which they can instead use to optimize their security mechanisms or design user-friendly limits. Efficient technology is often the decisive competitive factor in a highly regulated market like Germany.