PASINO.ch partners with CreedRoomz: Expanding Swiss Live Casino Market

The Swiss gaming landscape is preparing for a significant enhancement of its digital offerings. Groupe Partouche, one of the most respected names in the European casino sector, is actively modernizing its online platform PASINO.ch. Through a new strategic alliance with CreedRoomz, the specialized live casino arm of the SoftConstruct group, the portfolio will be expanded to include premium live dealer content. This step highlights the growing trend of traditional land-based casinos relying on high-quality streaming solutions to bridge the gap between the physical casino floor and the convenience of online play.

The agreement was officially finalized at the SBC Summit in Lisbon. For the operators of Casino du Lac Meyrin in Geneva, the entity behind PASINO.ch, this represents a major technological leap. The integration includes not only classic table games but also modern narrative formats that are currently in high demand within the industry. Especially in a strictly regulated market like Switzerland, where quality and compliance are paramount, the choice of a technical partner is crucial for long-term success.

Numbers and facts

The implementation timeline is already set, provided regulatory hurdles are cleared. The first CreedRoomz tables are expected to go live in the first quarter of 2027. This launch is subject to explicit approval by the Swiss Federal Gaming Board (ESBK). The offering will cover a wide range of games, including Blackjack, Roulette, and Baccarat. A particular focus is placed on game shows streamed directly from the provider's studios.

David Ozararat, Administrator of SoftConstruct Switzerland, emphasized the importance of this cooperation for both parties. He views the partnership as a strong signal of what modern live solutions can deliver for historic casino operators moving further into the online space. The fact that CreedRoomz secured the deal is also due to the versatility of its parent company SoftConstruct, which is active in numerous gaming verticals, from RNG games to sportsbook technology.

Background

Hayk Tovmasyan, Head of Live Casino at CreedRoomz, recently explained in an industry dialogue why live casinos are flourishing. He sees the fusion of trust and human interaction as the core of this success. Players seek the authenticity of a real casino floor but do not want to sacrifice the speed and interactive depth of modern digital entertainment.

"The core allure of live casino is the perfect fusion of trust, human connection, and immediate engagement. Players seek the authenticity of a land-based floor, but with the speed and interactive depth of modern digital entertainment." - Hayk Tovmasyan, Head of Live Casino at CreedRoomz

To meet these demands, CreedRoomz relies on two pillars: localized authenticity and narrative-driven innovation. In practice, this means creating environments with native-speaking dealers and custom branding. An example of this approach is the flagship product Road to Eldorado, designed to turn passive betting into an active, story-rich experience. For PASINO.ch, this is a way to stand out in a competitive environment through exclusivity and atmosphere.

Why it matters for German players

For German players, the news from Switzerland serves as an interesting comparison, though it has no direct impact on the local market. In Germany, the legal situation is more strictly defined by the State Treaty on Gambling 2021 (GlüStV 2021). While Switzerland allows live casino games on licensed platforms, these are currently not included in the nationwide licenses for virtual slot games in Germany. Players registered with operators licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) primarily find slots with a 1 Euro per spin limit and a monthly deposit limit of 1,000 Euro via the LUGAS system.

Live casino content in Germany falls under the jurisdiction of individual federal states and is often only offered in cooperation with state-owned casinos. Therefore, anyone wishing to play legally and safely in Germany must strictly adhere to the GGL whitelist. Offers from Malta (MGA) or Curacao do not possess the necessary German license and thus offer no protection from German authorities. However, the Swiss cooperation demonstrates where the journey of digitalizing classic casino brands can lead when the regulatory framework supports it.

What it means for GGL-licensed casinos

For operators with a GGL license, the environment remains challenging. While international partners like SoftConstruct expand in neighboring markets like Switzerland, German providers must focus on virtual slot games. Innovations in live dealer games in Germany occur almost exclusively within state-specific concessions for table games. Nevertheless, German operators closely monitor such partnerships to identify trends in player retention and graphical presentation. The focus on "story-rich experiences," as described by CreedRoomz, could also play a role in designing modern slots for the German market to increase attractiveness within legal boundaries.