EveryMatrix Data Strategy: Jonas Groes Drives Transition to Consulting Partner

In the fast-paced world of online gambling, a remarkable transformation is currently taking place at one of the leading technology providers. EveryMatrix, known for its modular platform solutions, is charting a course under the new dual leadership of Ebbe and Jonas Groes that goes far beyond mere software delivery. Since January 1, 2026, Jonas Groes has strengthened the company as Co-CEO, bringing valuable experience from his ten-year tenure as a Partner at the consulting firm EY. His focus is on harnessing the immense flow of data in iGaming to provide operators with real value in player retention and product design.

The realignment comes at a time when EveryMatrix is experiencing a phase of massive growth. Over the past five years, the number of employees has tripled to more than 1,500 across 15 countries. With this scale, management requirements are changing. While Ebbe Groes increasingly focuses on long-term vision and product direction, Jonas Groes utilizes his expertise in strategy and digitalization to optimize internal processes and elevate the company's role in the value chain. It is no longer just about selling a finished product, but actively supporting operators in better understanding their target markets and customer behavior.

Numbers and facts

A central aspect of the new strategy is the use of Artificial Intelligence based on a dedicated data platform. According to CTO Pablo Jensen, EveryMatrix now sells a sports and user data platform on which various applications sit. The AI works directly on the respective client's data. This allows for precise analysis of player patterns and targeted innovation. Ivan Rozic, Global Head of Sales, emphasizes the enormous potential inherent in the depth of available data. Particularly in emerging markets like Latin America, it is not the sheer amount of data that counts, but the ability to extract relevant insights for the product offering.

“From having more of a supplier role, we can lift ourselves in the value chain. We look at clients’ businesses and their player behaviours and ask how we can help them to understand those players better.” - Jonas Groes, Co-CEO at EveryMatrix

The goal is clearly defined: by the year 2030, EveryMatrix aims to be among the top three global tier-1 technology providers. Jonas Groes sees clear proof that this path is already bearing fruit in the willingness of clients to change their operations based on the analyses provided. The company's financial stability allows for planning in five-to-ten-year horizons rather than pursuing short-term exit scenarios. This underscores the ambition to act as a stable partner for large, internationally active operators and state lotteries.

Background

The appointment of Jonas Groes was a strategic move announced as early as November 2025. The Groes brothers emphasize the relationship of trust that is essential for a shared CEO position. While EveryMatrix has previously stood out for its technical modularity, the focus is now on scalability. To handle five or ten more large clients simultaneously without compromising service quality, internal structures must be professionalized. The acquisition of FSB Technology has also strengthened the presence in regions like Africa and Latin America, creating new demands for data processing.

Why it matters for German players

For German players, this technological progress primarily means a more personalized and safer gaming experience. Since EveryMatrix already holds World Lottery Association (WLA) certifications for responsible gaming, these standards are integrated into the data analysis. In Germany, the market is strictly regulated by the State Treaty on Gambling 2021. Platforms utilizing EveryMatrix technology must meet the strict requirements of the Joint Gambling Authority of the States (GGL). This includes the cross-operator deposit limit of 1,000 euros per month as well as connection to the central LUGAS lockout system and the limit file.

Through improved data analysis, providers in Germany can potentially identify at-risk gaming behavior more quickly and initiate appropriate protective measures, which is fully in line with German player protection goals. Precise pattern evaluation helps to technically implement the strict rules for stake limits of 1 euro per spin on virtual slots while creating an attractive, legal offering that keeps players away from illegal black market sites.

What it means for GGL-licensed casinos

Operators with a German GGL license benefit from the consulting expertise that EveryMatrix is now increasingly offering. Given that the German market is complex due to restrictive advertising rules and high tax burdens, data-driven decisions are vital for survival. A provider can see exactly which games perform best within legal boundaries by analyzing player patterns. Furthermore, the modular architecture of the platform facilitates the integration of necessary interfaces for safe-server monitoring by German authorities. Operators relying on such a high-end solution minimize the risk of compliance violations, which in Germany can quickly lead to license revocation.