EGT Digital Expands African Presence Through SportPesa Partnership

EGT Digital has reached a significant milestone in its international expansion by partnering with SportPesa, one of Africa’s most prominent betting and gaming brands. The software provider is bringing its full suite of in-house developed casino games to SportPesa’s customers in Kenya, Tanzania, and South Africa. This live integration allows EGT Digital to leverage SportPesa’s extensive player base and established reputation. For the Bulgarian-based developer, this move is a cornerstone of its strategy to partner with high-tier operators in regulated environments.

The partnership combines EGT Digital’s cutting-edge gaming technology with SportPesa’s decade of operational experience. SportPesa, which started its journey in Kenya, has evolved into a comprehensive digital ecosystem offering sports betting, live wagering, and jackpot products. The addition of EGT Digital’s proprietary content significantly enriches the variety available to local players, which is essential in the fast-growing African iGaming sector.

Numbers and facts

SportPesa was founded in 2014 in Nairobi and has since become a household name in African gaming. The current deal focuses on three major regulated markets: Kenya, Tanzania, and South Africa. Within these jurisdictions, the entire portfolio of EGT Digital’s casino content is being rolled out. Zsuzsanna Zeibig, General Manager of EGT for Africa, emphasized the strategic importance of this alliance.

"SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further." - Zsuzsanna Zeibig, General Manager of EGT for Africa

On the operator side, the sentiment is equally positive. Adam Beighton, Director of Commercial Operations at SportPesa, noted that the collaboration aligns with the company's roots in digital innovation while building for the future. He stated that EGT Digital’s high-quality games are an excellent fit for their platform.

Background

The African gaming landscape has seen rapid transformation recently. While sports betting remains a staple, there is a clear shift toward digital casino games and slots. Countries like South Africa and Kenya are at the forefront of this trend, offering regulated frameworks that attract international providers. EGT Digital is capitalizing on this by offering games that feature unique mechanics and high production values. This trend is mirrored globally, as seen with BGaming’s recent expansion into the newly regulated Peruvian market in October 2026, showcasing the competitive nature of international iGaming supply.

Why it matters for German players

For players in Germany, this expansion highlights the growing influence of major software providers on a global scale. While the SportPesa deal is restricted to Africa, the continuous growth of companies like EGT Digital ensures that the industry remains robust and innovative. However, German players must adhere to the regulations set by the Interstate Treaty on Gambling 2021 (GlüStV 2021). This includes a strict 1,000 Euro monthly deposit limit across all providers, managed via the LUGAS central database. Furthermore, stake limits for online slots are capped at 1 Euro per spin, a regulation designed to promote responsible gaming within the German market.

What it means for GGL-licensed casinos

Casinos operating under a GGL license must ensure that every game they offer meets the rigorous technical standards required in Germany. As EGT Digital expands in Africa, any potential entry into the German market would require separate certification to comply with specific rules, such as the mandatory five-second spin interval. German operators prioritize partnerships with developers who can guarantee full compliance with local laws. The success of a provider in other regulated markets like South Africa serves as a testament to their professional standards, even if the technical requirements differ significantly from the German GGL whitelist specifications.