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The Playa News 2026
News about The Playa, kept up to date by the Lustich editorial team.
AI-GENERATED Technology·
AI for VIP Managers: The Playa Launches New Intelligence Tool
A new AI-powered platform aims to identify high-value players within their first 24 hours. Around 71 percent of VIP professionals currently work with disconnected data sources.
AI-GENERATED Market·
VIP Management Blind Spot: iGaming Teams Still Ignore AI Technology
A new study reveals that zero percent of VIP professionals use AI as their primary system. With managers handling up to 500 players, 46 percent of high-value users churn unnoticed.
AI-GENERATED Technology·
AI in iGaming: Personalization Drives Revenue and Player Retention
The online gambling industry is increasingly using AI-driven personalization to optimize player experiences and boost customer loyalty. This strategy has led to a 12-16% increase in average turnover per user in European markets.