Codere Online Named Official Betting Partner of the NFL in Mexico

The expansion of American football continues to reach new heights, and Codere Online has positioned itself at the forefront of this growth. The online gaming and sports betting operator announced a comprehensive multi-year agreement with the National Football League (NFL) specifically tailored for the Mexican market. This alliance represents a strategic milestone for the company as it continues to bolster its presence in Latin America and Spain. Given that Mexico is one of the NFL’s most significant international growth markets, the partnership is a natural fit for both organizations.

Under the terms of the agreement, Codere Online becomes the Official Betting Partner of the NFL in Mexico. This includes prominent branding and sponsorship rights for Super Bowl LXI and the highly anticipated NFL Mexico Game in November 2026. By aligning with one of the world's most valuable sports brands, Codere continues its strategy of associating with elite sports properties to solidify its premium market position. The collaboration is designed not only to boost brand visibility but also to foster deeper customer loyalty through exclusive fan experiences and merchandise opportunities.

Numbers and facts

The economic significance of this partnership is highlighted by recent financial performance. In the second quarter, Codere Online generated 36.1 million euros in Net Gaming Revenue (NGR) in Mexico alone. This represents a 24 percent increase compared to the previous year, confirming Mexico's status as the company's largest individual market.

A key element of the cooperation is the regular-season game scheduled for November 22, 2026, in Mexico City. The San Francisco 49ers will face off against the Minnesota Vikings, with Codere Online serving as an official sponsor for the event. Furthermore, the deal covers Super Bowl LXI, which will take place in Los Angeles in February 2027.

"Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties." - Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online

Arturo Olivé, Managing Director of NFL Mexico, emphasized the market's importance:

"Mexico is one of the NFL's most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online as a partner." - Arturo Olivé, Managing Director of NFL Mexico

Background

Codere Online operates within a complex regulatory framework. While the company is traded on the Nasdaq, Mexican gambling laws are still partially based on legislation dating back to 1947. Despite these outdated structures, management remains confident. CEO Aviv Sher has previously noted that the company has learned to navigate the stability of the Mexican market, even while advocating for a more modern regulatory framework. The NFL partnership serves as an anchor to demonstrate credibility and longevity. The collaboration also includes strict provisions regarding responsible gaming and sports integrity.

Why it matters for German players

For fans in Germany, this deal has no direct impact on daily betting options, as Codere Online focuses primarily on Spain and Latin America. German customers should always ensure they use operators listed on the official whitelist of the Joint Gambling Authority of the States (GGL). The German Interstate Treaty on Gambling 2021 (GlüStV 2021) sets strict limits: a cross-operator deposit limit of 1,000 euros per month and a stake limit of 1 euro per spin for online slots are standard. These measures are monitored by the LUGAS system to ensure player protection.

What it means for GGL-licensed casinos

Casinos and betting operators with a GGL license are in competition with international heavyweights like Codere. Such prestigious deals increase the pressure on German operators to strengthen their brands through legal and compliant channels. The NFL partnership underscores the trend toward "Official Partnerships" that emphasize integrity and legal play. For GGL-licensed companies, this means they must highlight their reliability as a competitive advantage over unlicensed black market operators. Only operators on the whitelist are permitted to legally advertise their products in Germany and seek large-scale collaborations, provided they comply with German advertising guidelines.