Bragg Gaming Group Reduces Workforce for AI Strategy

Bragg Gaming Group has announced another round of layoffs. The company is reducing its global workforce by 19 percent. This step is part of a strategic realignment towards greater efficiency and increased investment in Artificial Intelligence (AI). Bragg Gaming expects significant cost savings and a leaner corporate structure from this move. The measure is intended to make the company more sustainable and profitable faster. The current cuts complement previous staff reductions implemented in January. At that time, 12 percent of employees were affected. The implementation of the new layoffs is planned for the second half of 2026. Overall, Bragg Gaming aims to become an "AI-first" company by 2027.

Numbers and facts

The current round of workforce reduction affects 19 percent of the global workforce. Previously, 12 percent of employees were laid off in January 2026. Through the latest cuts, Bragg expects annual savings of approximately 6 million euros. These are in addition to the 4.5 million euros already saved from the January layoffs. Total expected annual savings therefore amount to 10.5 million euros. Termination costs are estimated at around 600,000 euros.

Matevž Mazij, CEO of Bragg Gaming, emphasized the importance of these steps. He explained that the restructuring aims to improve focus, discipline, execution, and cash generation. > “These measures are designed to deliver focus, discipline, execution and cash generation. By combining a more focused organization with the acceleration of our AI-First transformation, we are structurally improving our costs while continuing to protect the technology, content and people that drive our competitive advantage.” - Matevž Mazij, CEO of Bragg Gaming Group

In the third quarter of 2025, Bragg Gaming reported an increased net loss. This rose from 1.2 million euros in 2024 to 3 million euros in the period ending September 30, 2025. While revenue in the first nine months of 2025 was 4.8 percent higher, and gross profit increased by 11.5 percent to 42.7 million euros, expenditures exceeded revenues. Operating loss widened from 2.9 million euros to 5.2 million euros. Net loss after tax more than doubled year-on-year to 11.6 million euros.

Background

Bragg Gaming's move is not unique in the gambling sector. The industry is currently experiencing several waves of layoffs. For example, IGT recently laid off around 700 employees, which is about 10 percent of its global workforce. Companies like Underdog and DraftKings also reduced their staff. Industry experts see this as a response to a difficult macroeconomic environment. Rising construction costs, trade wars, and high inflation rates are putting pressure on companies. This leads to uncertain market conditions. Bragg Gaming aims to counter this pressure by focusing on Artificial Intelligence. A partnership with Golden Whale Productions is intended to improve data utilization and predictive analytics. Bragg plans to launch 90 percent of its products with AI enhancements next year and influence three-quarters of its operational workflows with AI.

Why it matters for German players

For German players, the restructuring at Bragg Gaming does not directly change anything. Bragg primarily offers technological solutions and content for casino operators. Indirectly, efficiency gains and improved AI technology could lead to an optimized player experience. This could manifest in better game suggestions, optimized customer support, or more stable platforms.

It remains crucial for German players to play exclusively at online gambling providers that hold a license from the Joint Gambling Authority of the Federal States (GGL). Only these providers adhere to the strict regulations of the State Treaty on Gambling 2021 (GlüStV 2021). This includes important player protection measures such as the monthly deposit limit of 1,000 euros, which is monitored via the central blocking system LUGAS. The stake limit of 1 euro per spin on online slot machines is also part of this. Casinos without a German license do not offer these protective measures. They are illegal in Germany. Black market providers often entice players with seemingly better bonuses or higher betting options. However, these potential advantages are overshadowed by significant risks. Players there are legally unprotected, and their deposits are not secure.

What it means for GGL-licensed casinos

Bragg Gaming's strategic focus on AI is also relevant for GGL-licensed casinos. If Bragg Gaming acts as a supplier of games or platform technology, the improved AI functionalities could indirectly increase the quality of the services and products offered. This could mean more efficient fraud prevention and responsible gambling through AI-powered analyses of player behavior, for instance. A focus on efficiency among technology providers can also lead to more stable partnerships and services for regulated casinos in the long run. German casinos using Bragg products could thus benefit from innovation boosts. This helps meet the high standards of the GGL and ensures a safe and entertaining environment.