Bloomberry Launches OnlyFun.PH: A New Era of Creator-Led Gaming in the Philippines

The landscape of digital entertainment in the Philippines is undergoing a significant transformation. Bloomberry Resorts, the operator of the prestigious Solaire Resort Entertainment City and Solaire Resort Quezon City, has officially launched OnlyFun.PH. This new platform is not merely another online casino but a hybrid entertainment hub that integrates regulated gaming with live streaming and creator-driven content. It represents a direct response to the shifting habits of Filipino consumers who increasingly favor mobile-first, interactive, and social media-style engagement.

Unlike traditional platforms where players interact solely with a computer interface, OnlyFun.PH allows users to engage with digital personalities and streamers in real-time. This interactive element is woven into the gaming experience, creating a more communal and engaging environment. Bloomberry describes this as the first regulated service of its kind in the country, signaling a shift in how gambling is marketed and consumed in the Southeast Asian region.

Numbers and facts

The business objectives behind this launch are substantial. Bloomberry Resorts is aggressively pursuing a digital-first strategy to diversify its revenue streams. According to Greg Hawkins, the President and Chief Operating Officer of Bloomberry, the company has set a target for its online platforms to contribute 20% of the group-wide gross gaming revenue (GGR) by the end of 2027. This ambitious goal underscores the importance of the digital sector in the company's long-term growth plan.

OnlyFun.PH serves the mass-market segment and is integrated within Bloomberry's FUNaloMAX platform. This complements the company’s other digital offering, Solaire Online, which is tailored for premium high-end customers. The regulatory framework is provided by the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that the platform operates within a legal and controlled environment. Kelvin Kuan, Vice President and head of online gaming, highlighted the market-specific design of the new service.

"The launch reflects the company’s plan to meet demand for interactive and creator-driven digital media. The platform combines regulated gaming with live digital entertainment in a format developed for the Philippine market." - Kelvin Kuan, VP of Online Gaming at Bloomberry Resorts Corp.

Background

Security and player safety are central to the operation of OnlyFun.PH. The platform utilizes standard Know-Your-Customer (KYC) identity verification processes to ensure that all participants are verified. Bloomberry has also implemented data security measures and built-in player controls to foster a responsible gaming environment. The company intends to gradually scale the platform by introducing more original programs and forging partnerships with a wider array of content creators and streamers.

The Philippine market is unique in Asia due to its progressive stance on domestic online gaming regulation. While many neighboring countries restrict online gambling or only allow it for international markets, the Philippines allows licensed operators to serve the local population. This regulatory clarity has enabled Bloomberry to innovate with formats like OnlyFun.PH, which blend gaming with modern social media trends.

Why it matters for German players

For residents of Germany, OnlyFun.PH is out of reach. The German Interstate Treaty on Gambling 2021 (GlüStV 2021) strictly prohibits participating in online casinos that do not hold a license from the Gemeinsame Glücksspielbehörde der Länder (GGL). PAGCOR licenses are not recognized in Germany. Engaging with such platforms would be considered illegal gambling, and players would lack legal recourse in the event of payment disputes. German law also imposes strict limits, such as the 1,000 Euro monthly deposit cap across all platforms through the LUGAS system and the 1 Euro maximum bet per spin for virtual slots, which are not present in the Philippine market.

What it means for GGL-licensed casinos

German GGL-licensed operators are forced to operate in a much more restricted environment. While international trends move toward gamification and live-streaming interaction, German regulations mandate a strict separation between gaming and advertising. The type of creator-led content found on OnlyFun.PH would likely face severe scrutiny in Germany regarding youth protection and advertising bans. However, the trend shows that global player interest is moving toward more interactive experiences. German operators must find ways to innovate within the legal framework, perhaps through improved UI/UX or unique game mechanics, while adhering to the mandatory GGL whitelist requirements.