Better Collective Debuts Prediction Pro for US Midterm Forecasting

The landscape of prediction markets is undergoing a significant transformation as audiences increasingly look to hedge or profit from political and economic outcomes. Better Collective, a global leader in sports media, is capitalizing on this trend with the launch of Prediction Pro. This new subscription-based product arrives just in time for the US midterm elections in November 2026. It targets a sophisticated audience that seeks a data-driven edge when navigating platforms like Kalshi or Polymarket, providing deeper insights than standard news coverage.

This strategic move was set in motion in March 2026, when the group first announced its expansion into the prediction market category. By moving into a paid subscription model, Better Collective is looking to build recurring relationships with its users. The product is available as a standalone service or as a supplement to the existing Action Pro subscription. With control of the House and Senate hanging in the balance, and the political future of President Donald Trump’s term at stake, the demand for high-quality electoral analysis has never been higher.

Numbers and facts

The financial results suggest that this pivot is already yielding fruit. During the first half of the year, Better Collective’s US network reported 5 million euros in cost-per-acquisition (CPA) revenue, primarily driven by momentum within prediction markets. Management noted that competition in the sector has intensified, necessitating advanced tools like Prediction Pro. The service offers daily expert analysis, trade tracking by professional analysts, a dedicated newsletter, and access to a Discord community for real-time market discussion.

Jesper Søgaard, Co-Founder and Co-CEO of Better Collective, emphasized the strategic importance of the launch:

“Across our media brands and Paid Media business, we already connect audiences with prediction markets. Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views.” - Jesper Søgaard, Co-Founder and Co-CEO of Better Collective

Background

A centerpiece of the launch is the dedicated Midterms 2026 hub. This feature allows subscribers to compare model-estimated election probabilities with current market prices. By identifying gaps between statistical forecasts and trader expectations, users can make more informed decisions. Beyond politics, the platform covers sports, economics, and entertainment. Brands like Action Network and VegasInsider provide the editorial backbone, while the Predicting Politics podcast, presented by DraftKings, offers additional reach into the trading community.

Why it matters for German players

For German residents, prediction markets on political events occupy a difficult legal space. The State Treaty on Gambling 2021 (GlüStV 2021) strictly regulates betting, and the Joint Gambling Authority of the States (GGL) does not currently permit wagering on non-sporting events like elections. German players are subject to a 1,000 euro monthly deposit limit across all licensed platforms via the LUGAS system. While Prediction Pro is a media product, the platforms it analyzes, such as Polymarket, do not hold a German GGL license. Therefore, German users should remain cautious and stick to the official GGL whitelist for legal sports betting and casino activities.

What it means for GGL-licensed casinos

Licensed operators in Germany are largely barred from offering the types of event-based markets that Better Collective is now monetizing in the US. The German regulator focuses heavily on player protection, implementing a 1 euro stake limit for online slots and mandatory connection to the OASIS lockout system. While the international growth of prediction markets shows a clear consumer interest in non-sports betting, the GGL framework remains focused on traditional verticals. However, the successful integration of high-value data content, as seen with the 5 million euro CPA success, serves as a blueprint for how media and gambling can merge in regulated environments.