Betsson Expands to Cameroon with EveryMatrix Technology

Swedish gambling group Betsson AB continues its international expansion. The latest target market is Cameroon in Africa. As of March 25, 2025, Betsson is live there with sports betting and a casino offering. The company is using technology from EveryMatrix for this venture.

This strategic decision solidifies Betsson's presence outside established European markets. It relies on proven partnerships to enter new regions. The use of a comprehensive software solution is a crucial factor for success.

Numbers and facts

Betsson has been active in the iGaming sector for some time. In May 2016, for example, Betsson launched the first gambling app for Apple TV, as reported by SBC News. This highlights the company's early adoption of new technologies. The current expansion into Cameroon demonstrates that Betsson continues to rely on technological support from third-party providers. EveryMatrix's platform enables a fast and efficient market entry.

EveryMatrix is considered a leading provider of iGaming solutions. Their "iGaming Platform" offers a wide range of tools and integrations. These include partnerships with game developers such as Pragmatic Play and Relax Gaming, announced in February 2024 and January 2024 respectively. Such collaborations are key to providing a diverse gaming offering to end customers.

Background

The global gaming industry is experiencing strong growth, especially in emerging markets. Africa offers significant potential in this regard. Gambling companies like Betsson are constantly looking for new ways to expand their reach. Choosing the right technology partner is crucial here. EveryMatrix provides a turnkey solution, which simplifies entry into complex markets.

The collaboration between Betsson and EveryMatrix is a typical example of the dynamics in the iGaming sector. Companies focus on their core competencies and outsource technical infrastructure to specialists. This allows for quick and flexible responses to market changes. Such partnerships are particularly advantageous for entering regulated or newly emerging markets.

A strong technical foundation is essential for the smooth operation of online gambling platforms. This applies not only to the range of games and betting options but also to areas such as payment processing, customer support, and above all, player protection. The EveryMatrix iGaming Platform is a comprehensive system that covers many of these requirements.

Why it matters for German players

For German players, Betsson's expansion into Cameroon has no direct impact on their gaming experience. The gambling landscape in Germany is strictly regulated by the Gambling State Treaty 2021 (GlüStV 2021). In Germany, online casinos and sports betting operators can only accept players if their offerings are distributed via the official whitelist of the Joint Gambling Authority of the Federal States (GGL).

Licensed German providers must adhere to strict rules. These include a wager limit of 1 euro per spin on slot machines and a monthly deposit limit of 1,000 euros, which is monitored via the central monitoring system LUGAS. There is also a comprehensive deposit limit of 1,000 euros per month across all providers. These regulations serve player protection.

Betsson's activities in other countries, even if technically complex, do not alter the strict national requirements. German players should always ensure they play only with providers who hold a German GGL license. This is the only way to guarantee that the player protection measures of the GlüStV 2021 are complied with.

What it means for GGL-licensed casinos

For GGL-licensed casinos, the news of Betsson's expansion is relevant as it highlights the global reach and technological expertise of major international market players. Many of the technical providers operating internationally also offer their services in Germany. However, the high standards of the GGL require specific adaptation of these technologies. This applies, for example, to the integration of LUGAS and the implementation of wager and deposit limits.

German licensees must ensure that their platforms comply with the GGL's requirements. This means that generic iGaming platforms cannot simply be adopted; specific adaptations and certifications are necessary. The focus here is always on youth protection and the prevention of gambling addiction.

"The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network."

This principle, found on many technology sites, underscores the role of technical infrastructure. In Germany, this infrastructure must also implement robust player protection mechanisms.

The continuous development and adaptation of these systems are crucial. Only in this way can online gambling providers in Germany survive while meeting the high demands of the legislator.