BetMGM joins forces with Gametime for live event rewards

The boundary between digital gaming and physical entertainment continues to blur with the latest announcement from BetMGM. On October 6, 2026, the prominent operator revealed a new partnership with Gametime, a mobile-first platform dedicated to live event ticketing. This collaboration allows players to convert their digital BetMGM Rewards Points into tangible experiences, such as tickets for major sporting events, high-profile concerts, and various theater productions.

This expansion of the loyalty program is designed to offer more than just typical casino perks. While points were previously redeemable for stays at MGM Resorts properties or dining experiences, the integration of Gametime provides a significant flexibility upgrade. For users in the United States, where BetMGM operates in 31 markets, this represents a meaningful shift in how loyalty is rewarded in the iGaming sector. It transforms digital play into memories that extend far beyond the screen.

Numbers and facts

BetMGM is currently established in 31 mobile and retail markets. The loyalty ecosystem is vast, connecting online players with the physical infrastructure of MGM Resorts. Gametime brings its proprietary "Gametime Guarantee" to the table, ensuring that fans receive their tickets reliably and quickly. Early data from the program shows that players have already redeemed points for high-demand items, including tickets to a major international soccer final and several sold-out concert tours.

The leadership teams of both companies highlight that modern loyalty is about more than just transactional value. Matt Prevost, BetMGM’s Chief Revenue Officer, noted that the partnership is about connecting customers to the events they care about most.

„Loyalty isn’t just about earning and spending points, it’s about giving players opportunities to enjoy special moments they can’t find anywhere else. Our partnership with Gametime gives customers more flexibility in how they use their points while connecting them to the events they care about most.“ - Matt Prevost, Chief Revenue Officer at BetMGM

Background

Gametime was built with a mobile-first philosophy to simplify the often-complex process of buying last-minute tickets. According to CEO Brad Griffith, the company’s mission is based on the idea that live events turn good days into great stories. For BetMGM, this is a strategic move to differentiate itself from competitors who primarily focus on cash-back or free-play incentives. Furthermore, the company maintains a strong focus on player safety. By utilizing GameSense, a program licensed from the British Columbia Lottery Corporation, BetMGM provides resources for responsible play across all its digital and retail touchpoints.

„Live events have a way of turning a good day into a great story, and that’s the reason Gametime exists. Partnering with BetMGM lets us bring that feeling to even more fans, giving players a fast, easy way to trade their rewards for a night they won’t forget.“ - Brad Griffith, CEO and Founder of Gametime

Why it matters for German players

For players in Germany, this specific partnership is not yet available, as BetMGM focuses its rewards program on the North American market. However, it serves as an interesting case study for the evolution of the industry. In Germany, the Fourth Interstate Treaty on Gambling (GlüStV 2021) sets strict boundaries for how operators can market their services and incentivize players. The 1,000 Euro monthly deposit limit and the 1 Euro stake limit for virtual slots are central pillars of the German regulatory framework managed by the GGL.

While German-licensed casinos must adhere to rigid advertising guidelines, the shift toward non-monetary rewards like event tickets could eventually become a trend in Europe as well, provided they meet player protection standards. German players are always encouraged to use platforms listed on the official GGL whitelist to ensure they are protected by the LUGAS monitoring system and have access to reliable support mechanisms.

What it means for GGL-licensed casinos

Operators within the German jurisdiction could view such international partnerships as a blueprint for legal market differentiation. By offering lifestyle rewards that offshore sites (like those licensed in Curacao) cannot easily provide, legal operators can improve their channelization rates. However, any loyalty scheme in Germany must be carefully balanced to ensure it does not encourage excessive gambling, a key priority for the GGL. Moving toward experiential rewards rather than simple monetary bonuses might offer a way to engage players without solely focusing on the financial aspects of the game.