BETER Expands to Canada: Supplier Registration Secured in Ontario

The expansion of e-sports and sports betting provider BETER has reached a new milestone in North America. The company has officially received Gaming-Related Supplier Registration from the Alcohol and Gaming Commission of Ontario (AGCO). This regulatory step allows the provider to deliver its extensive portfolio of live streams, real-time data, and betting odds directly to licensed sportsbook operators in the Canadian province of Ontario. This solidifies BETER’s position in one of the fastest-growing regulated markets globally.

The offering includes fast-paced e-sports formats such as the ESportsBattle eLeagues, as well as traditional sports series like the Setka Cup table tennis series and the BSKT Cup basketball league. BETER aims to enable operators in Ontario to differentiate themselves from the competition through exclusive content. A key factor is the technical infrastructure, which ensures 24/7 coverage. The approval in Ontario follows a series of successes in the U.S., where the company already holds ten regulatory approvals. The next stage of expansion is planned for Alberta to further broaden the company's presence in the Canadian market.

Numbers and facts

BETER delivers an impressive amount of content annually. According to the company, more than 740,000 events per year are supplied with live streaming and real-time data. Up to 50 different betting markets are available per event. A decisive argument for operators is profitability: BETER states that it achieves an average margin of over 8 percent, which exceeds the usual market standard. To ensure the integrity of this vast number of competitions, a dedicated integrity team works closely with organizations such as the IBIA (International Betting Integrity Association) and the ESIC (Esports Integrity Commission).

"Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy. Our exclusive content gives operators something they cannot easily find elsewhere, and that differentiation is helping us expand into new regulated markets." - Gal Ehrlich, CEO of BETER

In addition to the expansion in North America, there are also political efforts in Canada to reduce trade barriers between provinces. While BETER is currently working its way through the provinces one by one, the Ontario Chamber of Commerce called for significant steps toward a single Canadian market in a report in July 2026 to lower regulatory barriers. This could eventually facilitate the scaling of gambling offers across the entire country.

Background

The registration in Ontario is viewed internally as a major milestone. Valeriia Tarchynska, Chief Legal Officer at BETER, emphasized that meeting the highest regulatory standards is a top priority. This is significant because Ontario has been considered the gold standard for regulated gambling in North America since its market opening in 2022. The AGCO sets high requirements for compliance and player protection, which BETER addresses through its cooperation with sports federations and monitoring organizations. The company focuses primarily on "fast-paced content," which is particularly attractive to mobile users due to its quick frequency.

Why it matters for German players

For German players, the expansion of providers like BETER into strictly regulated markets like Ontario has an indirect but important meaning. The German Interstate Treaty on Gambling 2021 (GlüStV 2021) focuses on strict control and player protection, similar to the AGCO. When providers like BETER focus on transparency and integrity globally, German customers also benefit from safer betting products at licensed providers. In Germany, sports betting and e-sports betting are only allowed with bookmakers listed on the official whitelist of the Gemeinsame Glücksspielbehörde der Länder (GGL). Strict limits apply here, such as the cross-operator deposit limit of 1,000 euros per month, monitored via the LUGAS IT system. The 1 euro spin limit for virtual slots and similar restrictions in the betting sector also serve protection purposes. German customers should ensure they only bet at portals with a GGL license, as MGA or Curacao providers operate illegally in Germany and offer no protection under German law.

What it means for GGL-licensed casinos

For German operators with a GGL license, the Ontario example shows that quality and regulatory cleanliness are the keys to success. German providers looking to integrate e-sports data or niche sports like table tennis must ensure that the data sources are tamper-proof. BETER’s focus on integrity through cooperation with the ESIC serves as a model for the German market, where sports manipulation is strictly prosecuted. The high margins promised by BETER could also be interesting for German bookmakers to better buffer the high tax burdens in the regulated German market. Nevertheless, the hurdle for new content in Germany remains high, as each type of bet must be individually approved by the GGL.