Watch & Bet: BETBY Integrates Betting Directly into Live Streams

The world of sports betting is becoming increasingly fast-paced and technologically sophisticated. Today's fans watching live action do not want to miss a single second just to check odds or place a bet. This is exactly where BETBY comes in. With the launch of the new Watch & Bet feature, the company offers an integrated solution where selected live markets, current odds, and key betting functions are embedded directly into the video window of an official stream. Players no longer need to leave the image to react to game events.

This innovation aims to capture user attention exactly when it is at its highest. Previously, customers often had to switch between different tabs or apps, which not only costs time but can also break the emotional connection to the event. By integrating into the video format, the betting process is seamlessly embedded into the viewing experience. Operators can offer their customers a long list of available markets that update dynamically with the progression of the game in the stream.

Numbers and facts

The economic relevance of this integration is supported by current analyses from the provider. A study conducted during the World Cup found that players interacting with live streams generated a 44.79 percent higher Gross Gaming Revenue (GGR) than the average user. Additionally, it was found that this group placed 24.30 percent more bets. Average stakes were also 32.53 percent higher among stream users compared to platforms without integrated video material.

Kirill Nekrasov, Head of Innovation and R&D at BETBY, emphasizes the importance of this development for the industry:

"Live betting is nowadays one of the most engaging parts of the sportsbook experience, and Watch & Bet is designed to make that interaction feel much more immediate. By bringing the stream, markets and betting actions into the same environment, we are removing unnecessary steps from the player journey while giving operators another powerful way to maximise engagement around live events."

Background

The Watch & Bet feature is characterized by high adaptability to various end devices. The video window can be moved freely on the screen or hidden completely if a user wants to focus exclusively on the betting odds. The supported streams cover a wide spectrum. In addition to traditional sports and esports, the company's proprietary simulated sports feeds from Betby.Games are also supported.

In addition to visual innovations, the company has expanded its AI-powered Betting Tips from the AI Labs suite. These are now available in 25 languages, including German, English, Japanese, and Arabic. Particularly in the field of esports, such as for titles like Counter-Strike, the system delivers data-driven insights based on current news and statistics. According to the company, 99 percent of all tips now feature supporting facts or statistics. This is intended to help players make more informed decisions and strengthen trust in the offered markets.

Why it matters for German players

For sports betting fans in Germany, this technical innovation is exciting but subject to the strict rules of the Interstate Treaty on Gambling 2021 (GlüStV 2021). Features like Watch & Bet must strictly comply with German player protection measures. Operators licensed in Germany, who are on the whitelist of the Gemeinsame Glücksspielbehörde der Länder (GGL), must ensure that the deposit limit of 1,000 euros per month via the LUGAS system is strictly maintained. Even with integrated streams, these limits cannot be bypassed.

Furthermore, the issue of delay often arises with live betting in Germany. While Watch & Bet minimizes friction, statutory requirements for addiction prevention remain in place. In Germany, certain types of live bets that could lead to quick and impulsive wagering are partially restricted. Players should therefore always check whether their chosen provider holds an official GGL license to operate in a safe and regulated environment.

What it means for GGL-licensed casinos

German operators with a GGL license must critically evaluate new technologies like Watch & Bet before implementing them. While a GGR increase of over 44 percent sounds lucrative for companies, the focus in Germany is on the channeling mandate and player protection. Technical integration must not override the waiting periods or identification checks mandated by the GlüStV 2021. Nevertheless, the development at BETBY shows where the journey is headed: the line between passive consumption and active betting continues to blur.