BETBY Boosts Barcelona Presence with New Poblenou Office

Leading B2B sportsbook provider BETBY is taking another significant step in its global expansion. The company has moved into a new office in Barcelona, specifically in the thriving Poblenou business district. This move underscores the growing importance of the location for BETBY's global strategy and its continued investment in technology and product development.

BETBY, a prominent provider of B2B sportsbook solutions, originally established its presence in Barcelona in 2023. At that time, the company identified the city as a crucial hub for its technological ambitions, particularly in research and development, artificial intelligence, machine learning, and innovation within sports technology. Since then, the workforce has grown from over 100 to around 400 employees, highlighting the dynamic growth of the provider.

The new, larger office provides more space for collaboration and product development. Simultaneously, it secures BETBY's access to Barcelona's talented professionals and its active technology community. This clearly indicates that Barcelona is playing an increasingly vital role in BETBY's business operations.

Numbers and facts

BETBY has increased its employee count from over 100 to about 400 within two years. This expansion reflects the rapid success and the growing importance of international hubs for the company. The new office is located in the Poblenou business district in Barcelona, a modern and fast-growing area.

Leonid Pertsovskiy, the Chief Executive Officer at BETBY, commented on the opening:

"When we opened our first office in Barcelona, we saw the city as the right environment for BETBY’s long-term technology ambitions, from research and development to AI, machine learning and innovation in sports betting. After two years, expanding into a larger office shows how important Barcelona has become to our journey." - Leonid Pertsovskiy, Chief Executive Officer at BETBY

He also emphasized the location's significance for the team:

"The city gives us access to an exceptional international talent pool and a strong technology community, but this move is also about creating the right space for our people. The new office will support closer collaboration, stronger product development and the kind of environment our teams need as BETBY continues to grow." - Leonid Pertsovskiy, Chief Executive Officer at BETBY

Background

The decision to expand its presence in Barcelona is part of BETBY's broader international growth strategy. The company is actively investing in innovative technologies, talent development, and sustainable global growth. By focusing on user-centric sportsbook solutions, BETBY reinforces its position as a forward-thinking provider in the global market.

Barcelona is considered one of Europe's leading innovation centers, making it an attractive location for technology companies seeking access to skilled professionals and a dynamic environment. The focus on artificial intelligence and machine learning underscores BETBY's commitment to staying at the forefront of technological development in the sports betting sector.

Why it matters for German players

The expansion of B2B providers like BETBY also indirectly affects German players. Although BETBY itself does not hold direct gambling licenses for end-users, the company supplies many online casinos with its sports betting technology. For German players, it is crucial to play exclusively with providers that hold a valid license from the Joint Gambling Authority of the Federal States (GGL).

These licenses ensure a regulated and secure gaming framework that complies with the Interstate Treaty on Gambling 2021 (GlüStV 2021). Providers with GGL licenses must meet strict requirements. These include a betting limit of 1 Euro per spin on slot machines and a monthly deposit limit of 1,000 Euro, which is monitored via the central LUGAS system. LUGAS is an important tool to ensure player protection and, for example, prevent multiple registrations or exceeding the monthly deposit limit across different providers. While international expansions can improve the quality and variety of software on the market, the focus for German players must always be on the security and legality of the provider they choose.

What it means for GGL-licensed casinos

For GGL-licensed casinos, partnerships with B2B providers like BETBY are essential for offering competitive and technologically advanced sportsbook products. The growth of such providers means there is a richer pool of sophisticated solutions available, potentially leading to better features, more stable platforms, and enhanced user experiences for players. However, GGL-licensed operators must ensure that any third-party software integrated into their platforms fully complies with German regulatory standards. This includes technical requirements for data protection, fair play, and adherence to player protection measures such as self-exclusion mechanisms and responsible gaming tools. The ongoing innovation in sports betting technology, driven by companies like BETBY, allows GGL-licensed casinos to remain competitive while operating within the strict confines of German law. Ultimately, it’s about balancing cutting-edge technology with rigorous regulatory compliance to provide a safe and engaging experience for German players.