bet365 and Gaming Corps Strengthen Partnership in Canada and Spain

bet365 and Gaming Corps are deepening their collaboration. The partnership involves a significant expansion of the game offering in several regulated markets, including the recently opened iGaming segment in Alberta, Canada. This highlights the strategy of maintaining a presence in growing gambling regions.

The cooperation between the well-known gambling provider bet365 and the Swedish game developer Gaming Corps also extends to more established markets such as Spain and the Canadian province of Ontario. This shows that both companies are pursuing a long-term vision. The market opening in Alberta on July 13 marks a significant milestone for those involved.

Numbers and facts

Gaming Corps will supply over 50 games for bet365's launch in Alberta. This comprehensive portfolio includes online slots, table games, Plinko, Mine Games, and Instant Blitz titles. The games include football-themed titles such as "Penalty Champion: Goals to Glory" as well as games from the popular "3 Pigs" series, including "3 Pigs of Olympus" and "3 Pigs of the Caribbean". Notably, Gaming Corps is also introducing a new low-RTP version of Blackjack through this partnership. These games have a Return-to-Player (RTP) rate of 93.57 percent, which corresponds to an operator hold of approximately 6 percent. Additionally, they offer configurable branding, audio options, and side-bet features.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, expressed satisfaction with the development: > "Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners."

Richard Graham, Associate VP of Gaming at bet365, emphasized the importance of the collaboration: > "Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market."

Background

The expansion occurs in a dynamic global gambling market characterized by continuous adaptation to new regulations and the pursuit of innovation. The Canadian market, particularly Alberta, has recently opened up for regulated online gambling. This attracts international providers like bet365, who want to position themselves early. Industry consolidation also plays a role. Many companies are looking for ways to create synergies and increase their market penetration. A September 2024 report by iGaming Business, authored by Robin Harrison-Millan, underscores the importance of mergers and acquisitions in the gambling sector. It describes how the industry is evolving globally towards larger, multi-brand operators.

The focus on regulated markets not only secures long-term business models for companies but also strengthens player trust. Transparency and player protection are increasingly coming to the forefront. For Gaming Corps, a publicly-listed company from Sweden, the collaboration with bet365 is proof of the company's rapid growth and its ability to develop innovative content for diverse target groups. The choice of low-RTP Blackjack options also demonstrates an understanding of operators' needs, who are looking for ways to improve monetization in table games without sacrificing player appeal.

Why it matters for German players

For German players, these developments in Canada and Spain are of indirect significance. While bet365 is legally present in Germany as a sports betting provider and also active in some regulated online casino offerings, the availability of game content is strictly regulated by the German Interstate Treaty on Gambling 2021 (GlüStV 2021). Gaming Corps games could theoretically also be offered on the German market, provided they comply with German licensing requirements. These include technical and content-related provisions that differ significantly from those in other countries like Canada or Spain. We are talking about the GGL whitelist, which only lists providers with a German license. These strict regulations are intended to ensure player protection. This includes a monthly deposit limit of 1,000 euros, a stake limit of one euro per game round for slots, and integration with the LUGAS system for checking deposits and parallel play. Bonus offers are also strictly limited in Germany. While such regulation offers security, it restricts game variety and betting options.

What it means for GGL-licensed casinos

For online casinos licensed in Germany, this means a clear distinction from the international market. GGL-licensed providers are not allowed to offer games that do not meet the strict criteria of the GlüStV 2021. This affects, for example, table games like Blackjack, which are currently only allowed in licensed online casinos with a banking license in Germany, but not in online slot arcades. The RTP values that Gaming Corps specifies for its Blackjack games would also have to comply with German regulations, should this type of game be permitted in licensed German online slot arcades in the future. The focus on regulated markets, as demonstrated by bet365 and Gaming Corps in Canada, is fundamentally a good approach. However, German players must always be aware that the game selection and the framework conditions here are unique and very restrictive. Many international game developers have to adapt their products specifically for the German market. This only happens if the effort is worthwhile for them. The security of the license in Germany is a great asset and should not be underestimated.