ANJL Promotes Inclusion: Sponsorship for Juventus APAC Amputee Football Team

In Brazil, the National Association of Games and Lotteries (ANJL) is setting a clear sign of social commitment. Through its new sponsorship partnership with the amputee football team Clube Atlético Juventus from the Mooca district in São Paulo, known as Juventus APAC, sports take center stage as a tool for inclusion. The team competes at both national and international levels, representing Brazil in major tournaments.

The collaboration between the association and the sports club goes beyond simple jersey branding. it is a strategic commitment to human development and diversity. In a market that is increasingly professionalizing and regulating, associations like ANJL are looking for ways to demonstrate the industry's social value and integrity. Sports provide the ideal platform to underscore the seriousness of legal operators.

Numbers and facts

Currently, the Juventus APAC squad consists of 27 athletes. These players live with amputations or congenital malformations and are supported by a specialized coaching team tailored to their specific needs. The team's sporting reach is impressive, competing in tournaments such as the São Paulo Championship, the Brazilian Championship, the Copa do Brasil, the Libertadores, and even the Club World Cup.

However, the project's scope is not limited to the field. Juventus APAC is actively involved in schools, hospitals, companies, and public spaces to drive social transformation. The deal was facilitated by K4S, a growth strategy and business development firm. 4Performance is also involved, with their logo appearing alongside ANJL on the team's new official jerseys.

Background

ANJL was established in 2023 with the goal of representing the interests of the legal gaming and lottery industry in Brazil. Its members include prominent companies such as Aposta Ganha Loterias, Fast Gaming, OiG Gaming Brazil, and many other operators like Reals Brasil or Gamewiz Brasil. The association consistently emphasizes the importance of responsible gaming and transparency.

Plínio Lemos Jorge, President of ANJL, views the partnership as a major milestone for the industry. He highlights that the regulated betting market can make a substantial contribution to those promoting inclusion and diversity.

„The regulated betting market can also make a contribution to those who want to promote inclusion, diversity and human development through sport, and by doing so show the responsibility of the legal profession in the increasingly responsible, transparent market." - Plínio Lemos Jorge, President of ANJL

Why it matters for German players

For German players adhering to the strict rules of the Interstate Treaty on Gambling 2021 (GlüStV 2021), Brazil might seem far away. However, the dynamics are similar. In Germany, the Joint Gambling Authority of the States (GGL) ensures order. Only providers on the official whitelist are allowed to offer their services legally. This includes strict rules like the monthly deposit limit of 1,000 euros via the LUGAS system and the stake limit of 1 euro per spin on virtual slot machines.

Social responsibility, as demonstrated by ANJL in Brazil, is also a topic for licensed providers in Germany. German players benefit when operators show transparency, as this often goes hand-in-hand with higher standards of player protection. Anyone playing at a licensed casino in Germany is protected by the OASIS exclusion system. Comparisons with unregulated markets or MGA licenses often show that only state-supervised markets can foster such depth in inclusion and protection projects.

What it means for GGL-licensed casinos

German casinos with a GGL license can look to such international examples to sharpen their image. While advertising bans are often discussed in Germany, the Brazilian example shows that sponsoring grassroots sports and niche teams can achieve positive social effects. Engagement by German providers in inclusive sports projects could increase public acceptance of the legal market, provided it complies with the GGL's strict advertising guidelines. Ultimately, every serious commitment serves to distinguish the legal market from the black market, which assumes no social responsibility at all.